Holland Advisory Services, Inc. Top Holdings and 13F Report (2024) → Gold Mania (From Stansberry Research) (Ad) About Holland Advisory Services, Inc.Investment ActivityHolland Advisory Services, Inc. has $91.26 million in total holdings as of March 31, 2024.Holland Advisory Services, Inc. owns shares of 43 different stocks, but just 7 companies or ETFs make up 80% of its holdings.Approximately 12.49% of the portfolio was purchased this quarter.About 4.06% of the portfolio was sold this quarter.This quarter, Holland Advisory Services, Inc. has purchased 40 new stocks and bought additional shares in 25 stocks.Holland Advisory Services, Inc. sold shares of 12 stocks and completely divested from 0 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $20,663,541Pacer US Cash Cows 100 ETF $13,187,592Pacer Developed Markets International Cash Cows 100 ETF $11,510,928iShares Core S&P Mid-Cap ETF $11,106,526Vanguard Intermediate-Term Corporate Bond ETF $8,119,771 Largest New Holdings this Quarter Walt Disney $270,705 HoldingMerck & Co., Inc. $211,306 HoldingHome Depot $209,866 Holding Largest Purchases this Quarter iShares Core S&P Mid-Cap ETF 145,513 shares (about $8.84M)Pacer US Cash Cows 100 ETF 15,051 shares (about $874.61K)Pacer Developed Markets International Cash Cows 100 ETF 19,240 shares (about $614.72K)Walmart 4,697 shares (about $282.60K)Walt Disney 2,212 shares (about $270.71K) Largest Sales this Quarter Vanguard Intermediate-Term Corporate Bond ETF 23,715 shares (about $1.91M)iShares Core S&P 500 ETF 2,444 shares (about $1.28M)iShares Russell Mid-Cap Growth ETF 1,032 shares (about $117.79K)Pacer US Small Cap Cash Cows 100 ETF 1,897 shares (about $93.26K)Invesco QQQ 174 shares (about $77.26K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHolland Advisory Services, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$20,663,541$1,284,900 ▼-5.9%39,30422.6%ETFCOWZPacer US Cash Cows 100 ETF$13,187,592$874,613 ▲7.1%226,94214.5%ETFICOWPacer Developed Markets International Cash Cows 100 ETF$11,510,928$614,719 ▲5.6%360,27912.6%ETFIJHiShares Core S&P Mid-Cap ETF$11,106,526$8,838,439 ▲389.7%182,85412.2%ETFVCITVanguard Intermediate-Term Corporate Bond ETF$8,119,771$1,909,298 ▼-19.0%100,8548.9%ETFCALFPacer US Small Cap Cash Cows 100 ETF$7,062,955$93,256 ▼-1.3%143,6737.7%ETFVTIVanguard Total Stock Market ETF$1,737,770$25,731 ▼-1.5%6,6861.9%ETFMSFTMicrosoft$1,505,965$13,044 ▲0.9%3,5791.7%Computer and TechnologyAAPLApple$1,331,950$44,415 ▼-3.2%7,7671.5%Computer and TechnologyIJRiShares Core S&P Small-Cap ETF$1,054,603$40,120 ▼-3.7%9,5421.2%ETFIWPiShares Russell Mid-Cap Growth ETF$1,023,172$117,795 ▼-10.3%8,9641.1%ETFIEFAiShares Core MSCI EAFE ETF$831,274$19,446 ▼-2.3%11,2000.9%ETFPMPhilip Morris International$744,276$10,536 ▲1.4%8,1240.8%Consumer StaplesJPMJPMorgan Chase & Co.$719,157$2,204 ▲0.3%3,5900.8%FinanceMCDMcDonald's$708,415$1,973 ▲0.3%2,5130.8%Retail/WholesaleBROBrown & Brown$642,411$788 ▲0.1%7,3380.7%FinanceXOMExxon Mobil$642,013$1,744 ▲0.3%5,5230.7%Oils/EnergyMDLZMondelez International$616,546$4,060 ▲0.7%8,8080.7%Consumer StaplesPGProcter & Gamble$606,751$1,785 ▲0.3%3,7400.7%Consumer StaplesVTVVanguard Value ETF$493,374$2,932 ▲0.6%3,0290.5%ETFQQQInvesco QQQ$432,910$77,258 ▼-15.1%9750.5%FinanceWMTWalmart$423,095$282,605 ▲201.2%7,0320.5%Retail/WholesaleIWSiShares Russell Mid-Cap Value ETF$397,057$49,005 ▼-11.0%3,1680.4%ETFJNJJohnson & Johnson$390,490$1,740 ▲0.4%2,4680.4%MedicalAMGNAmgen$380,642$1,137 ▲0.3%1,3390.4%MedicalIVWiShares S&P 500 Growth ETF$342,517$338 ▲0.1%4,0560.4%ETFHUBBHubbell$336,0780.0%8100.4%Industrial ProductsMOAltria Group$329,303$7,896 ▲2.5%7,5490.4%Consumer StaplesVIGVanguard Dividend Appreciation ETF$325,0460.0%1,7800.4%ETFCMCSAComcast$321,833$780 ▲0.2%7,4240.4%Consumer DiscretionaryCATCaterpillar$315,546$1,832 ▲0.6%8610.3%Industrial ProductsIWOiShares Russell 2000 Growth ETF$287,369$271 ▲0.1%1,0610.3%ETFCCLCarnival Co. &$283,848$32,681 ▼-10.3%17,3710.3%Consumer DiscretionaryDISWalt Disney$270,705$270,705 ▲New Holding2,2120.3%Consumer DiscretionaryXLFFinancial Select Sector SPDR Fund$268,3040.0%6,3700.3%ETFVBRVanguard Small-Cap Value ETF$263,723$9,405 ▼-3.4%1,3740.3%ETFIJJiShares S&P Mid-Cap 400 Value ETF$245,576$828 ▲0.3%2,0760.3%ETFIBMInternational Business Machines$238,073$1,718 ▲0.7%1,2470.3%Computer and TechnologyBABoeing$232,327$29,330 ▲14.4%1,2040.3%AerospaceVVisa$231,789$1,952 ▲0.8%8310.3%Business ServicesMRKMerck & Co., Inc.$211,306$211,306 ▲New Holding1,6010.2%MedicalCSCOCisco Systems$211,192$10,632 ▲5.3%4,2310.2%Computer and TechnologyHDHome Depot$209,866$209,866 ▲New Holding5470.2%Retail/WholesaleShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data: SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools: Best-in-Class Portfolio Monitoring View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio. Stock Ideas and Recommendations Get daily stock ideas from top-performing Wall Street analysts. Get short term trading ideas from the MarketBeat Idea Engine. View which stocks are hot on social media with MarketBeat's trending stocks report. Advanced Stock Screeners and Research Tools Identify stocks that meet your criteria using seven unique stock screeners. See what's happening in the market right now with MarketBeat's real-time news feed. 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