Ascent Group, LLC Top Holdings and 13F Report (2024)

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About Ascent Group, LLC

Investment Activity

Ascent Group, LLC has $1.14 billion in total holdings as of March 31, 2024.
Ascent Group, LLC owns shares of 496 different stocks, but just 188 companies or ETFs make up 80% of its holdings.
Approximately 14.53% of the portfolio was purchased this quarter.
About 10.37% of the portfolio was sold this quarter.
This quarter, Ascent Group, LLC has purchased 490 new stocks and bought additional shares in 237 stocks.
Ascent Group, LLC sold shares of 216 stocks and completely divested from 28 stocks this quarter.

Largest Holdings

SPDR Portfolio S&P 500 ETF: $38,206,438
Microsoft: $36,716,933
Apple: $34,382,511
NVIDIA: $20,374,374
iShares Core U.S. Aggregate Bond ETF: $17,935,165

Largest New Holdings this Quarter

Teledyne Technologies: $2,447,553 Holding
iShares Currency Hedged MSCI EAFE ETF: $2,416,800 Holding
Tractor Supply: $2,320,148 Holding
L3Harris Technologies: $2,077,725 Holding
Vanguard Mid-Cap Growth ETF: $1,948,097 Holding

Largest Purchases this Quarter

iShares S&P 500 Growth ETF: 83,017 shares (about $7.01M)
Alphabet: 37,890 shares (about $5.77M)
ProShares Ultra S&P500: 73,086 shares (about $5.67M)
BlackRock U.S. Equity Factor Rotation ETF: 115,724 shares (about $5.14M)
iShares MSCI USA Quality Factor ETF: 30,547 shares (about $5.02M)

Largest Sales this Quarter

iShares Treasury Floating Rate Bond ETF: 168,873 shares (about $8.56M)
The Hartford Financial Services Group: 54,828 shares (about $5.65M)
BlackRock Short Maturity Municipal Bond ETF: 104,359 shares (about $5.23M)
Johnson & Johnson: 28,161 shares (about $4.45M)
Westinghouse Air Brake Technologies: 29,184 shares (about $4.25M)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
SPLG SPDR Portfolio S&P 500 ETF	$38,206,438	$1,559,970 ▲	4.3%	620,940	3.4%	ETF
MSFT Microsoft	$36,716,933	$947,458 ▲	2.6%	87,272	3.2%	Computer and Technology
AAPL Apple	$34,382,511	$1,358,125 ▲	4.1%	200,504	3.0%	Computer and Technology
NVDA NVIDIA	$20,374,374	$670,442 ▲	3.4%	22,549	1.8%	Computer and Technology
AGG iShares Core U.S. Aggregate Bond ETF	$17,935,165	$7,150 ▲	0.0%	183,124	1.6%	Finance
AMZN Amazon.com	$16,528,941	$1,055,584 ▼	-6.0%	91,634	1.5%	Retail/Wholesale
QUAL iShares MSCI USA Quality Factor ETF	$15,586,461	$5,020,399 ▲	47.5%	94,837	1.4%	ETF
GOOGL Alphabet	$14,526,258	$4,015,644 ▼	-21.7%	96,245	1.3%	Computer and Technology
META Meta Platforms	$13,427,390	$86,434 ▲	0.6%	27,652	1.2%	Computer and Technology
VUG Vanguard Growth ETF	$12,688,198	$37,862 ▲	0.3%	36,863	1.1%	ETF
VTV Vanguard Value ETF	$12,204,666	$80,452 ▲	0.7%	74,940	1.1%	ETF
IVV iShares Core S&P 500 ETF	$12,142,736	$177,170 ▲	1.5%	23,097	1.1%	ETF
MA Mastercard	$11,922,228	$1,825,150 ▼	-13.3%	24,757	1.1%	Business Services
V Visa	$11,593,541	$1,321,444 ▲	12.9%	41,542	1.0%	Business Services
UNH UnitedHealth Group	$11,024,537	$189,473 ▼	-1.7%	22,285	1.0%	Medical
PG Procter & Gamble	$10,505,525	$1,070,688 ▼	-9.2%	64,749	0.9%	Consumer Staples
VEA Vanguard FTSE Developed Markets ETF	$9,769,186	$24,483 ▼	-0.2%	194,722	0.9%	ETF
JPM JPMorgan Chase & Co.	$9,727,435	$226,741 ▲	2.4%	48,564	0.9%	Finance
GOOG Alphabet	$9,279,942	$5,769,131 ▲	164.3%	60,948	0.8%	Computer and Technology
DYNF BlackRock U.S. Equity Factor Rotation ETF	$8,847,544	$5,138,146 ▲	138.5%	199,269	0.8%	ETF
LLY Eli Lilly and Company	$8,804,173	$1,618,157 ▼	-15.5%	11,317	0.8%	Medical
HD Home Depot	$8,624,095	$275,425 ▲	3.3%	22,482	0.8%	Retail/Wholesale
COST Costco Wholesale	$8,532,942	$287,191 ▲	3.5%	11,647	0.8%	Retail/Wholesale
IVW iShares S&P 500 Growth ETF	$8,224,048	$7,009,968 ▲	577.4%	97,395	0.7%	ETF
ADBE Adobe	$7,939,881	$722,083 ▼	-8.3%	15,735	0.7%	Computer and Technology
WMT Walmart	$7,915,965	$4,873,108 ▲	160.1%	131,560	0.7%	Retail/Wholesale
BRK.B Berkshire Hathaway	$7,886,432	$245,163 ▲	3.2%	18,754	0.7%	Finance
TMUS T-Mobile US	$7,202,409	$2,364,078 ▲	48.9%	44,127	0.6%	Computer and Technology
PGR Progressive	$6,954,030	$390,058 ▲	5.9%	33,624	0.6%	Finance
HYG iShares iBoxx $ High Yield Corporate Bond ETF	$6,847,702	$311,620 ▼	-4.4%	88,096	0.6%	ETF
MRK Merck & Co., Inc.	$6,785,133	$1,975,819 ▲	41.1%	51,422	0.6%	Medical
MCD McDonald's	$6,208,539	$1,264,546 ▲	25.6%	22,020	0.5%	Retail/Wholesale
TMO Thermo Fisher Scientific	$6,084,106	$2,024,936 ▲	49.9%	10,468	0.5%	Medical
VOO Vanguard S&P 500 ETF	$6,062,976	$70,181 ▼	-1.1%	12,613	0.5%	ETF
ANET Arista Networks	$6,052,753	$202,696 ▼	-3.2%	20,873	0.5%	Computer and Technology
AME AMETEK	$6,049,209	$1,424,236 ▲	30.8%	33,074	0.5%	Computer and Technology
SHY iShares 1-3 Year Treasury Bond ETF	$6,037,817	$1,570,912 ▲	35.2%	73,830	0.5%	Manufacturing
SSO ProShares Ultra S&P500	$6,018,498	$5,665,627 ▲	1,605.6%	77,638	0.5%	ETF
SHYG iShares 0-5 Year High Yield Corporate Bond ETF	$5,918,280	$564,085 ▲	10.5%	139,090	0.5%	ETF
CTAS Cintas	$5,815,022	$327,713 ▼	-5.3%	8,464	0.5%	Industrial Products
BNDX Vanguard Total International Bond ETF	$5,685,883	$8,362 ▼	-0.1%	115,590	0.5%	ETF
VZ Verizon Communications	$5,652,253	$221,800 ▲	4.1%	134,706	0.5%	Computer and Technology
AVGO Broadcom	$5,634,318	$641,498 ▼	-10.2%	4,251	0.5%	Computer and Technology
MBB iShares MBS ETF	$5,550,838	$1,770,582 ▲	46.8%	60,061	0.5%	ETF
IVE iShares S&P 500 Value ETF	$5,469,423	$644,308 ▲	13.4%	29,278	0.5%	ETF
KO Coca-Cola	$5,261,847	$784,328 ▼	-13.0%	86,006	0.5%	Consumer Staples
ZTS Zoetis	$5,227,405	$1,666,042 ▲	46.8%	30,893	0.5%	Medical
SCHW Charles Schwab	$5,189,751	$362,569 ▲	7.5%	71,741	0.5%	Finance
PEP PepsiCo	$5,145,469	$400,948 ▼	-7.2%	29,401	0.5%	Consumer Staples
CRM Salesforce	$5,112,531	$2,273,006 ▲	80.0%	16,975	0.5%	Computer and Technology
XOM Exxon Mobil	$5,067,948	$1,728,605 ▲	51.8%	43,599	0.4%	Oils/Energy
IYW iShares U.S. Technology ETF	$4,799,357	$765,250 ▲	19.0%	35,535	0.4%	Manufacturing
TJX TJX Companies	$4,664,204	$1,940,266 ▲	71.2%	45,989	0.4%	Retail/Wholesale
ROP Roper Technologies	$4,497,376	$1,349,942 ▲	42.9%	8,019	0.4%	Computer and Technology
ABBV AbbVie	$4,493,524	$1,418,020 ▲	46.1%	24,676	0.4%	Medical
LMT Lockheed Martin	$4,303,525	$406,654 ▼	-8.6%	9,461	0.4%	Aerospace
IBP Installed Building Products	$4,155,783	$307,635 ▲	8.0%	16,062	0.4%	Construction
BSV Vanguard Short-Term Bond ETF	$4,150,099	$7,744 ▲	0.2%	54,129	0.4%	ETF
PM Philip Morris International	$4,145,164	$1,220,195 ▲	41.7%	45,243	0.4%	Consumer Staples
ASML ASML	$4,078,885	$116,456 ▼	-2.8%	4,203	0.4%	Computer and Technology
BAC Bank of America	$4,059,601	$2,023,411 ▼	-33.3%	107,057	0.4%	Finance
AMD Advanced Micro Devices	$4,033,591	$1,564,488 ▲	63.4%	22,348	0.4%	Computer and Technology
MDLZ Mondelez International	$4,007,920	$1,171,240 ▲	41.3%	57,256	0.4%	Consumer Staples
SRE Sempra	$4,004,738	$2,218,685 ▲	124.2%	55,753	0.4%	Utilities
ADI Analog Devices	$3,899,963	$2,380,366 ▲	156.6%	19,718	0.3%	Computer and Technology
CVX Chevron	$3,882,455	$49,057 ▼	-1.2%	24,613	0.3%	Oils/Energy
KMX CarMax	$3,816,638	$322,133 ▲	9.2%	43,814	0.3%	Retail/Wholesale
EMXC iShares MSCI Emerging Markets ex China ETF	$3,808,486	$2,236,882 ▲	142.3%	66,154	0.3%	Manufacturing
MO Altria Group	$3,757,427	$14,351 ▼	-0.4%	86,140	0.3%	Consumer Staples
EMB iShares J.P. Morgan USD Emerging Markets Bond ETF	$3,750,089	$458,572 ▲	13.9%	41,821	0.3%	ETF
FI Fiserv	$3,713,897	$1,890,830 ▲	103.7%	23,238	0.3%	Business Services
TT Trane Technologies	$3,674,748	$73,249 ▲	2.0%	12,241	0.3%	Business Services
TLT iShares 20+ Year Treasury Bond ETF	$3,671,918	$899,836 ▼	-19.7%	38,807	0.3%	ETF
IWS iShares Russell Mid-Cap Value ETF	$3,652,116	$310,442 ▲	9.3%	29,140	0.3%	ETF
ORLY O'Reilly Automotive	$3,606,772	$1,820,884 ▲	102.0%	3,195	0.3%	Retail/Wholesale
VRTX Vertex Pharmaceuticals	$3,601,992	$1,989,309 ▼	-35.6%	8,617	0.3%	Medical
BBUS JP Morgan BetaBuilders U.S. Equity ETF	$3,535,081	$328,616 ▼	-8.5%	37,436	0.3%	ETF
HCA HCA Healthcare	$3,482,720	$287,836 ▲	9.0%	10,442	0.3%	Medical
UNP Union Pacific	$3,424,821	$1,444,347 ▲	72.9%	13,926	0.3%	Transportation
APH Amphenol	$3,419,897	$2,474,834 ▼	-42.0%	29,648	0.3%	Computer and Technology
WMB Williams Companies	$3,390,546	$158,335 ▼	-4.5%	87,004	0.3%	Oils/Energy
ADP Automatic Data Processing	$3,336,027	$1,423,768 ▲	74.5%	13,358	0.3%	Business Services
VEU Vanguard FTSE All-World ex-US ETF	$3,263,840	$12,258 ▼	-0.4%	55,649	0.3%	ETF
VB Vanguard Small-Cap ETF	$3,223,957	$17,601 ▲	0.5%	14,104	0.3%	ETF
PXD Pioneer Natural Resources	$3,171,000	$2,567,250 ▲	425.2%	12,080	0.3%	Oils/Energy
CSCO Cisco Systems	$3,144,330	$2,451,479 ▼	-43.8%	63,000	0.3%	Computer and Technology
DIS Walt Disney	$3,141,226	$177,544 ▲	6.0%	25,672	0.3%	Consumer Discretionary
JNJ Johnson & Johnson	$3,132,795	$4,454,789 ▼	-58.7%	19,804	0.3%	Medical
AMGN Amgen	$3,104,206	$142,444 ▼	-4.4%	10,918	0.3%	Medical
IXUS iShares Core MSCI Total International Stock ETF	$3,094,416	$55,170 ▼	-1.8%	45,600	0.3%	Manufacturing
DUK Duke Energy	$3,084,662	$3,265,220 ▼	-51.4%	31,896	0.3%	Utilities
FDX FedEx	$3,083,703	$2,744,128 ▲	808.1%	10,643	0.3%	Transportation
NXPI NXP Semiconductors	$3,008,671	$146,432 ▲	5.1%	12,143	0.3%	Computer and Technology
CINF Cincinnati Financial	$3,005,907	$181,909 ▼	-5.7%	24,208	0.3%	Finance
NFLX Netflix	$2,997,781	$2,279,917 ▲	317.6%	4,936	0.3%	Consumer Discretionary
IBM International Business Machines	$2,983,177	$1,398,973 ▼	-31.9%	15,622	0.3%	Computer and Technology
MCK McKesson	$2,980,054	$1,363,062 ▲	84.3%	5,551	0.3%	Medical
ACN Accenture	$2,964,902	$312,296 ▼	-9.5%	8,554	0.3%	Business Services
VWO Vanguard FTSE Emerging Markets ETF	$2,963,301	$2,130 ▼	-0.1%	70,943	0.3%	ETF
IEFA iShares Core MSCI EAFE ETF	$2,950,393	$13,582 ▲	0.5%	39,752	0.3%	ETF

Showing largest 100 holdings. View all holdings.

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Ascent Group, LLC Top Holdings and 13F Report (2024)

About Ascent Group, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

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Ascent Group, LLC Top Holdings and 13F Report (2024)

About Ascent Group, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofAscent Group, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information