Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

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About Sterling Investment Counsel, LLC

Investment Activity

Sterling Investment Counsel, LLC has $216.53 million in total holdings as of March 31, 2024.
Sterling Investment Counsel, LLC owns shares of 171 different stocks, but just 53 companies or ETFs make up 80% of its holdings.
Approximately 10.55% of the portfolio was purchased this quarter.
About 3.75% of the portfolio was sold this quarter.
This quarter, Sterling Investment Counsel, LLC has purchased 157 new stocks and bought additional shares in 97 stocks.
Sterling Investment Counsel, LLC sold shares of 43 stocks and completely divested from 5 stocks this quarter.

Largest Holdings

iShares S&P 500 Growth ETF: $26,087,328
Capital Group International Focus Equity ETF: $15,916,210
Invesco NASDAQ 100 ETF: $11,282,236
iShares Core S&P Mid-Cap ETF: $10,979,576
Apple: $9,782,761

Largest New Holdings this Quarter

Global X Cybersecurity ETF: $628,856 Holding
GRAYSCALE BITCOIN TR BTC: $304,669 Holding
iShares Russell Mid-Cap Value ETF: $290,891 Holding
JPMorgan Equity Premium Income ETF: $284,290 Holding
ASML: $262,998 Holding

Largest Purchases this Quarter

iShares Core S&P Mid-Cap ETF: 150,151 shares (about $9.12M)
Walmart: 22,897 shares (about $1.38M)
JPMorgan Chase & Co.: 4,472 shares (about $895.72K)
Global X Cybersecurity ETF: 21,138 shares (about $628.86K)
iShares Expanded Tech-Software Sector ETF: 7,091 shares (about $604.65K)

Largest Sales this Quarter

Apple: 11,199 shares (about $1.92M)
iShares National Muni Bond ETF: 8,374 shares (about $901.04K)
Bank of America: 21,508 shares (about $815.53K)
iShares S&P 500 Value ETF: 2,543 shares (about $475.07K)
iShares Core S&P 500 ETF: 668 shares (about $351.18K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
IVW iShares S&P 500 Growth ETF	$26,087,328	$447,279 ▲	1.7%	308,945	12.0%	ETF
CGXU Capital Group International Focus Equity ETF	$15,916,210	$409,180 ▲	2.6%	617,386	7.4%	ETF
QQQM Invesco NASDAQ 100 ETF	$11,282,236	$256,680 ▲	2.3%	61,756	5.2%	ETF
IJH iShares Core S&P Mid-Cap ETF	$10,979,576	$9,120,147 ▲	490.5%	180,764	5.1%	ETF
AAPL Apple	$9,782,761	$1,920,404 ▼	-16.4%	57,049	4.5%	Computer and Technology
IVV iShares Core S&P 500 ETF	$6,624,104	$351,183 ▼	-5.0%	12,600	3.1%	ETF
MSFT Microsoft	$6,232,977	$111,070 ▲	1.8%	14,815	2.9%	Computer and Technology
EMXC iShares MSCI Emerging Markets ex China ETF	$5,328,677	$169,716 ▲	3.3%	92,560	2.5%	Manufacturing
GOOGL Alphabet	$4,748,861	$48,449 ▼	-1.0%	31,464	2.2%	Computer and Technology
BRK.B Berkshire Hathaway	$4,291,889	$61,397 ▼	-1.4%	10,206	2.0%	Finance
AMZN Amazon.com	$4,279,060	$338,941 ▼	-7.3%	23,722	2.0%	Retail/Wholesale
IJR iShares Core S&P Small-Cap ETF	$4,062,646	$147,877 ▲	3.8%	36,759	1.9%	ETF
HMOP Hartford Municipal Opportunities ETF	$3,860,000	$119,200 ▲	3.2%	99,382	1.8%	ETF
V Visa	$3,211,653	$67,258 ▲	2.1%	11,508	1.5%	Business Services
JPM JPMorgan Chase & Co.	$2,966,376	$895,721 ▲	43.3%	14,810	1.4%	Finance
KO Coca-Cola	$2,532,925	$50,229 ▲	2.0%	41,401	1.2%	Consumer Staples
DGRO iShares Core Dividend Growth ETF	$2,291,355	$9,464 ▼	-0.4%	39,465	1.1%	ETF
DIS Walt Disney	$2,257,881	$267,720 ▲	13.5%	18,453	1.0%	Consumer Discretionary
MUB iShares National Muni Bond ETF	$2,193,964	$901,042 ▼	-29.1%	20,390	1.0%	ETF
NVDA NVIDIA	$2,117,238	$5,422 ▲	0.3%	2,343	1.0%	Computer and Technology
IVE iShares S&P 500 Value ETF	$2,086,543	$475,072 ▼	-18.5%	11,169	1.0%	ETF
SPY SPDR S&P 500 ETF Trust	$2,038,587	$12,555 ▼	-0.6%	3,897	0.9%	Finance
WMT Walmart	$1,997,223	$1,377,713 ▲	222.4%	33,193	0.9%	Retail/Wholesale
IWF iShares Russell 1000 Growth ETF	$1,935,004	$88,644 ▼	-4.4%	5,741	0.9%	ETF
UNH UnitedHealth Group	$1,694,043	$138,037 ▲	8.9%	3,424	0.8%	Medical
IUSG iShares Core S&P U.S. Growth ETF	$1,610,921	$49,579 ▼	-3.0%	13,744	0.7%	Manufacturing
META Meta Platforms	$1,585,419	$23,793 ▲	1.5%	3,265	0.7%	Computer and Technology
HYG iShares iBoxx $ High Yield Corporate Bond ETF	$1,579,863	$203,730 ▲	14.8%	20,325	0.7%	ETF
ARKW ARK Next Generation Internation ETF	$1,572,787	$174,347 ▼	-10.0%	18,881	0.7%	ETF
HD Home Depot	$1,545,183	$108,562 ▲	7.6%	4,028	0.7%	Retail/Wholesale
GOOG Alphabet	$1,513,769	$5,481 ▼	-0.4%	9,942	0.7%	Computer and Technology
CAH Cardinal Health	$1,461,829	$4,700 ▲	0.3%	13,064	0.7%	Medical
COST Costco Wholesale	$1,410,828	$90,832 ▲	6.9%	1,926	0.7%	Retail/Wholesale
PANW Palo Alto Networks	$1,363,540	$81,829 ▲	6.4%	4,799	0.6%	Computer and Technology
XLE Energy Select Sector SPDR Fund	$1,344,676	$110,082 ▲	8.9%	14,243	0.6%	ETF
PLD Prologis	$1,288,397	$43,363 ▲	3.5%	9,894	0.6%	Finance
ABBV AbbVie	$1,236,824	$89,229 ▲	7.8%	6,792	0.6%	Medical
BOTZ Global X Robotics & Artificial Intelligence Thematic ETF	$1,230,434	$94,157 ▲	8.3%	38,681	0.6%	Manufacturing
TMO Thermo Fisher Scientific	$1,165,907	$144,721 ▲	14.2%	2,006	0.5%	Medical
NOW ServiceNow	$1,114,629	$82,339 ▲	8.0%	1,462	0.5%	Computer and Technology
IXUS iShares Core MSCI Total International Stock ETF	$1,077,210	$69,828 ▲	6.9%	15,874	0.5%	Manufacturing
CRM Salesforce	$1,072,200	$51,803 ▲	5.1%	3,560	0.5%	Computer and Technology
MCD McDonald's	$1,069,137	$39,190 ▲	3.8%	3,792	0.5%	Retail/Wholesale
PEP PepsiCo	$939,804	$3,500 ▼	-0.4%	5,370	0.4%	Consumer Staples
HON Honeywell International	$928,141	$33,456 ▲	3.7%	4,522	0.4%	Multi-Sector Conglomerates
MA Mastercard	$897,164	$55,380 ▲	6.6%	1,863	0.4%	Business Services
LLY Eli Lilly and Company	$896,210	$1,556 ▲	0.2%	1,152	0.4%	Medical
CSCO Cisco Systems	$869,482	$129,367 ▼	-13.0%	17,421	0.4%	Computer and Technology
ETN Eaton	$863,309	$37,522 ▲	4.5%	2,761	0.4%	Industrial Products
MRK Merck & Co., Inc.	$849,550	$4,223 ▲	0.5%	6,438	0.4%	Medical
TSLA Tesla	$810,110	$374,817 ▲	86.1%	4,608	0.4%	Auto/Tires/Trucks
IGV iShares Expanded Tech-Software Sector ETF	$770,414	$604,649 ▲	364.8%	9,035	0.4%	ETF
SO Southern	$769,887	$102,728 ▲	15.4%	10,732	0.4%	Utilities
SPMD SPDR Portfolio S&P 400 Mid Cap ETF	$762,168	$57,180 ▲	8.1%	14,289	0.4%	ETF
JNJ Johnson & Johnson	$751,219	$2,215 ▲	0.3%	4,749	0.3%	Medical
DIA SPDR Dow Jones Industrial Average ETF Trust	$733,958		0.0%	1,845	0.3%	Finance
PH Parker-Hannifin	$726,417	$51,688 ▲	7.7%	1,307	0.3%	Industrial Products
VOT Vanguard Mid-Cap Growth ETF	$714,208	$413,104 ▲	137.2%	3,029	0.3%	ETF
CTAS Cintas	$706,267	$52,901 ▲	8.1%	1,028	0.3%	Industrial Products
SHYG iShares 0-5 Year High Yield Corporate Bond ETF	$701,990	$14,765 ▲	2.1%	16,498	0.3%	ETF
STZ Constellation Brands	$696,793	$32,611 ▲	4.9%	2,564	0.3%	Consumer Staples
PG Procter & Gamble	$672,367	$27,420 ▼	-3.9%	4,144	0.3%	Consumer Staples
ADI Analog Devices	$664,970	$40,943 ▲	6.6%	3,362	0.3%	Computer and Technology
XLB Materials Select Sector SPDR Fund	$652,181	$55,827 ▲	9.4%	7,021	0.3%	ETF
BUG Global X Cybersecurity ETF	$628,856	$628,856 ▲	New Holding	21,138	0.3%	Manufacturing
SBUX Starbucks	$624,490	$25,682 ▼	-3.9%	6,833	0.3%	Retail/Wholesale
CVX Chevron	$617,236	$39,119 ▲	6.8%	3,913	0.3%	Oils/Energy
SYK Stryker	$614,462	$46,165 ▲	8.1%	1,717	0.3%	Medical
CINF Cincinnati Financial	$592,291	$7,450 ▲	1.3%	4,770	0.3%	Finance
IHI iShares U.S. Medical Devices ETF	$589,839	$101,656 ▲	20.8%	10,067	0.3%	ETF
TMP Tompkins Financial	$573,004		0.0%	11,394	0.3%	Finance
BLK BlackRock	$571,085	$45,854 ▲	8.7%	685	0.3%	Finance
LMT Lockheed Martin	$516,278	$19,559 ▲	3.9%	1,135	0.2%	Aerospace
AMAT Applied Materials	$498,131	$15,882 ▼	-3.1%	2,415	0.2%	Computer and Technology
MDLZ Mondelez International	$489,271	$45,077 ▲	10.1%	6,990	0.2%	Consumer Staples
DE Deere & Company	$489,230	$92,424 ▲	23.3%	1,191	0.2%	Industrial Products
NKE NIKE	$485,783	$55,824 ▲	13.0%	5,169	0.2%	Consumer Discretionary
VGT Vanguard Information Technology ETF	$485,015	$25,693 ▼	-5.0%	925	0.2%	ETF
UPS United Parcel Service	$473,419	$19,918 ▼	-4.0%	3,185	0.2%	Transportation
AMGN Amgen	$468,559	$92,973 ▼	-16.6%	1,648	0.2%	Medical
QUAL iShares MSCI USA Quality Factor ETF	$440,205	$329 ▲	0.1%	2,678	0.2%	ETF
FITB Fifth Third Bancorp	$426,204	$27,945 ▲	7.0%	11,454	0.2%	Finance
HCA HCA Healthcare	$417,913	$33,353 ▲	8.7%	1,253	0.2%	Medical
LOW Lowe's Companies	$417,757	$21,652 ▼	-4.9%	1,640	0.2%	Retail/Wholesale
IP International Paper	$412,442	$585 ▲	0.1%	10,570	0.2%	Basic Materials
GLW Corning	$405,542	$99 ▲	0.0%	12,304	0.2%	Computer and Technology
IBM International Business Machines	$404,262	$22,915 ▲	6.0%	2,117	0.2%	Computer and Technology
USB U.S. Bancorp	$401,630	$21,456 ▲	5.6%	8,985	0.2%	Finance
MO Altria Group	$397,029	$11,123 ▲	2.9%	9,102	0.2%	Consumer Staples
XOM Exxon Mobil	$394,538	$49,869 ▲	14.5%	3,394	0.2%	Oils/Energy
SPYV SPDR Portfolio S&P 500 Value ETF	$382,614	$9,419 ▼	-2.4%	7,637	0.2%	ETF
JNK SPDR Bloomberg High Yield Bond ETF	$380,134	$73,304 ▲	23.9%	3,993	0.2%	Finance
DUK Duke Energy	$379,393	$27,756 ▲	7.9%	3,923	0.2%	Utilities
XBI SPDR S&P Biotech ETF	$378,421	$70,219 ▲	22.8%	3,988	0.2%	ETF
VZ Verizon Communications	$374,871	$923 ▲	0.2%	8,934	0.2%	Computer and Technology
VOO Vanguard S&P 500 ETF	$372,062	$2,404 ▼	-0.6%	774	0.2%	ETF
ETR Entergy	$371,465	$22,721 ▲	6.5%	3,515	0.2%	Utilities
ARCC Ares Capital	$367,057	$56,943 ▼	-13.4%	17,630	0.2%	Finance
ADBE Adobe	$366,844	$36,836 ▲	11.2%	727	0.2%	Computer and Technology
TT Trane Technologies	$365,644	$39,026 ▲	11.9%	1,218	0.2%	Business Services

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Investment Counsel, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information