Horan Securities, Inc. Top Holdings and 13F Report (2024) → Missed NVDA? Buy this AI stock NOW (From Chaikin Analytics) (Ad) About Horan Securities, Inc.Investment ActivityHoran Securities, Inc. has $211.92 million in total holdings as of March 31, 2024.Horan Securities, Inc. owns shares of 114 different stocks, but just 16 companies or ETFs make up 80% of its holdings.Approximately 11.31% of the portfolio was purchased this quarter.About 10.23% of the portfolio was sold this quarter.This quarter, Horan Securities, Inc. has purchased 106 new stocks and bought additional shares in 54 stocks.Horan Securities, Inc. sold shares of 42 stocks and completely divested from 6 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $101,918,193iShares Core S&P Small-Cap ETF $21,787,185iShares Core S&P Mid-Cap ETF $17,200,387Procter & Gamble $5,702,580iShares MSCI EAFE Value ETF $4,241,187 Largest New Holdings this Quarter iShares iBonds Dec 2027 Term Corporate ETF $941,618 HoldingVictoryShares Core Intermediate Bond ETF $506,238 HoldingiShares Core MSCI Emerging Markets ETF $350,870 HoldingFirst Trust TCW Unconstrained Plus Bond ETF $322,168 HoldingiShares Core International Aggregate Bond ETF $315,468 Holding Largest Purchases this Quarter iShares Core S&P Mid-Cap ETF 270,069 shares (about $16.40M)iShares iBonds Dec 2027 Term Corporate ETF 39,564 shares (about $941.62K)VictoryShares Core Intermediate Bond ETF 10,915 shares (about $506.24K)Walmart 7,632 shares (about $459.23K)iShares National Muni Bond ETF 3,922 shares (about $421.99K) Largest Sales this Quarter iShares Core S&P Small-Cap ETF 132,082 shares (about $14.60M)iShares Core S&P 500 ETF 4,298 shares (about $2.26M)Procter & Gamble 3,398 shares (about $551.32K)iShares MSCI Emerging Markets ETF 8,240 shares (about $338.49K)iShares Short-Term National Muni Bond ETF 3,018 shares (about $316.10K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHoran Securities, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$101,918,193$2,259,591 ▼-2.2%193,86048.1%ETFIJRiShares Core S&P Small-Cap ETF$21,787,185$14,597,733 ▼-40.1%197,13310.3%ETFIJHiShares Core S&P Mid-Cap ETF$17,200,387$16,403,965 ▲2,059.7%283,1818.1%ETFPGProcter & Gamble$5,702,580$551,323 ▼-8.8%35,1472.7%Consumer StaplesEFViShares MSCI EAFE Value ETF$4,241,187$144,106 ▲3.5%77,9632.0%ETFAAPLApple$3,972,784$271,448 ▲7.3%23,1681.9%Computer and TechnologyIWFiShares Russell 1000 Growth ETF$2,928,234$109,539 ▼-3.6%8,6881.4%ETFMSFTMicrosoft$2,656,823$53,431 ▼-2.0%6,3151.3%Computer and TechnologyVOOVanguard S&P 500 ETF$1,544,367$175,442 ▼-10.2%3,2130.7%ETFMUBiShares National Muni Bond ETF$1,438,346$421,992 ▲41.5%13,3680.7%ETFLCNBLCNB$1,190,5590.0%74,6900.6%FinanceHIHillenbrand$1,077,7150.0%21,4300.5%Industrial ProductsJPMJPMorgan Chase & Co.$1,046,487$2,604 ▼-0.2%5,2250.5%FinanceJNJJohnson & Johnson$1,025,539$242,187 ▲30.9%6,4830.5%MedicalHDHome Depot$1,008,778$363,237 ▲56.3%2,6300.5%Retail/WholesaleIEIiShares 3-7 Year Treasury Bond ETF$982,697$50,727 ▼-4.9%8,4850.5%ETFIBDPiShares iBonds Dec 2024 Term Corporate ETF$960,702$39,880 ▲4.3%38,3510.5%ETFIBDSiShares iBonds Dec 2027 Term Corporate ETF$941,618$941,618 ▲New Holding39,5640.4%ETFIBDQiShares iBonds Dec 2025 Term Corporate ETF$940,672$43,963 ▲4.9%37,9150.4%ETFIBDRiShares iBonds Dec 2026 Term Corporate ETF$940,467$96,782 ▲11.5%39,4330.4%ETFSPTSSPDR Portfolio Short Term Treasury ETF$938,579$31,292 ▼-3.2%32,4540.4%ETFBRK.BBerkshire Hathaway$877,566$29,855 ▲3.5%2,0870.4%FinanceRLYSPDR SSgA Multi-Asset Real Return ETF$869,916$210,855 ▲32.0%31,1240.4%ETFEFGiShares MSCI EAFE Growth ETF$856,849$138,864 ▲19.3%8,2560.4%ETFIEFiShares 7-10 Year Treasury Bond ETF$829,972$49,412 ▼-5.6%8,7680.4%ETFQUALiShares MSCI USA Quality Factor ETF$828,705$52,595 ▲6.8%5,0420.4%ETFSPYSPDR S&P 500 ETF Trust$817,797$23,545 ▼-2.8%1,5630.4%FinanceGOOGLAlphabet$796,910$128,140 ▼-13.9%5,2800.4%Computer and TechnologyAVGOBroadcom$777,448$2,649 ▲0.3%5870.4%Computer and TechnologyCSXCSX$746,442$51,898 ▼-6.5%20,1360.4%TransportationIXUSiShares Core MSCI Total International Stock ETF$736,301$69,694 ▼-8.6%10,8500.3%ManufacturingGEGeneral Electric$719,460$8,952 ▲1.3%4,0990.3%TransportationABBVAbbVie$700,269$35,687 ▲5.4%3,8460.3%MedicalIWDiShares Russell 1000 Value ETF$651,411$107,106 ▼-14.1%3,6370.3%ETFWMTWalmart$623,075$459,228 ▲280.3%10,3550.3%Retail/WholesaleSCHBSchwab US Broad Market ETF$612,645$977 ▲0.2%10,0350.3%ETFFNDASchwab Fundamental U.S. Small Company Index ETF$595,508$13,573 ▲2.3%10,4420.3%ETFQCOMQUALCOMM$550,313$9,479 ▼-1.7%3,2510.3%Computer and TechnologyMRKMerck & Co., Inc.$540,651$21,774 ▲4.2%4,0970.3%MedicalPEPPepsiCo$527,824$9,100 ▲1.8%3,0160.2%Consumer StaplesABTAbbott Laboratories$522,199$16,709 ▲3.3%4,5940.2%MedicalTTTrane Technologies$512,214$129,405 ▼-20.2%1,7060.2%Business ServicesUITBVictoryShares Core Intermediate Bond ETF$506,238$506,238 ▲New Holding10,9150.2%ETFCVXChevron$490,589$12,935 ▼-2.6%3,1100.2%Oils/EnergyWMBWilliams Companies$482,501$15,160 ▲3.2%12,3810.2%Oils/EnergyXOMExxon Mobil$472,156$814 ▲0.2%4,0620.2%Oils/EnergyELVElevance Health$467,2050.0%9010.2%MedicalVZVerizon Communications$466,623$64,826 ▲16.1%11,1210.2%Computer and TechnologyVNQVanguard Real Estate ETF$453,133$62,349 ▼-12.1%5,2400.2%ETFTJXTJX Companies$441,549$3,144 ▲0.7%4,3540.2%Retail/WholesaleVTIVanguard Total Stock Market ETF$422,733$37,934 ▲9.9%1,6270.2%ETFVBVanguard Small-Cap ETF$420,236$200,287 ▼-32.3%1,8380.2%ETFIBMNiShares iBonds Dec 2025 Term Muni Bond ETF$413,573$108,011 ▲35.3%15,6300.2%ETFAMGNAmgen$412,694$568 ▼-0.1%1,4520.2%MedicalNSCNorfolk Southern$405,753$1,529 ▲0.4%1,5920.2%TransportationACNAccenture$389,709$1,040 ▼-0.3%1,1240.2%Business ServicesCMCSAComcast$388,502$520 ▲0.1%8,9620.2%Consumer DiscretionaryDUKDuke Energy$387,435$31,142 ▼-7.4%4,0060.2%UtilitiesGOOGAlphabet$374,136$46,139 ▼-11.0%2,4570.2%Computer and TechnologyADPAutomatic Data Processing$373,587$1,748 ▼-0.5%1,4960.2%Business ServicesFIFiserv$372,700$2,557 ▲0.7%2,3320.2%Business ServicesVEAVanguard FTSE Developed Markets ETF$372,149$24,482 ▼-6.2%7,4180.2%ETFITWIllinois Tool Works$370,193$10,730 ▼-2.8%1,3800.2%Industrial ProductsVUGVanguard Growth ETF$369,448$90,210 ▲32.3%1,0730.2%ETFIBMMiShares iBonds Dec 2024 Term Muni Bond ETF$355,615$49,227 ▲16.1%13,7040.2%ETFTMOThermo Fisher Scientific$355,206$8,720 ▲2.5%6110.2%MedicalIEMGiShares Core MSCI Emerging Markets ETF$350,870$350,870 ▲New Holding6,8000.2%ETFEFAiShares MSCI EAFE ETF$348,185$138,076 ▼-28.4%4,3600.2%FinanceAFGAmerican Financial Group$339,451$5,323 ▼-1.5%2,4870.2%FinanceAGGiShares Core U.S. Aggregate Bond ETF$339,030$51,413 ▼-13.2%3,4620.2%FinanceSCHWCharles Schwab$336,974$7,307 ▲2.2%4,6580.2%FinanceHIGThe Hartford Financial Services Group$329,760$26,896 ▼-7.5%3,2000.2%FinanceUCONFirst Trust TCW Unconstrained Plus Bond ETF$322,168$322,168 ▲New Holding13,0960.2%ETFIAGGiShares Core International Aggregate Bond ETF$315,468$315,468 ▲New Holding6,3160.1%ETFNOCNorthrop Grumman$302,100$7,660 ▲2.6%6310.1%AerospaceNEENextEra Energy$300,425$1,534 ▲0.5%4,7010.1%UtilitiesCCICrown Castle$300,350$2,328 ▲0.8%2,8380.1%FinanceTGTTarget$296,361$1,950 ▲0.7%1,6720.1%Retail/WholesaleVVisa$296,158$558 ▼-0.2%1,0610.1%Business ServicesUSBU.S. Bancorp$293,956$56,547 ▲23.8%6,5760.1%FinanceBMYBristol-Myers Squibb$290,256$13,721 ▲5.0%5,3520.1%MedicalUPSUnited Parcel Service$288,090$9,662 ▼-3.2%1,9380.1%TransportationRTXRTX$288,056$585 ▲0.2%2,9540.1%AerospaceCTASCintas$286,987$687 ▲0.2%4180.1%Industrial ProductsVIGVanguard Dividend Appreciation ETF$286,350$30,132 ▲11.8%1,5680.1%ETFIBMInternational Business Machines$282,578$573 ▲0.2%1,4800.1%Computer and TechnologyBWABorgWarner$282,071$278 ▼-0.1%8,1190.1%Auto/Tires/TrucksSPLVInvesco S&P 500 Low Volatility ETF$280,324$111,049 ▼-28.4%4,2560.1%ETFUSMViShares MSCI USA Min Vol Factor ETF$276,190$35,025 ▲14.5%3,3040.1%ETFHONHoneywell International$273,342$21,137 ▲8.4%1,3320.1%Multi-Sector ConglomeratesVWOVanguard FTSE Emerging Markets ETF$268,447$33,666 ▼-11.1%6,4270.1%ETFEOGEOG Resources$265,766$12,272 ▲4.8%2,0790.1%Oils/EnergyCFGCitizens Financial Group$264,323$435 ▲0.2%7,2840.1%FinanceAPDAir Products and Chemicals$264,074$264,074 ▲New Holding1,0900.1%Basic MaterialsADBEAdobe$261,006$10,097 ▼-3.7%5170.1%Computer and TechnologyCVSCVS Health$255,457$2,153 ▼-0.8%3,2030.1%Retail/WholesaleEEMiShares MSCI Emerging Markets ETF$252,839$338,488 ▼-57.2%6,1550.1%FinanceSHELShell$248,647$5,765 ▲2.4%3,7090.1%Oils/EnergyVEUVanguard FTSE All-World ex-US ETF$238,945$58,651 ▼-19.7%4,0740.1%ETFIWRiShares Russell Mid-Cap ETF$235,468$64,333 ▼-21.5%2,8000.1%ETFShowing largest 100 holdings. 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