Ardent Capital Management, Inc. Top Holdings and 13F Report (2024) → Must-See: Elon’s New Invention is Absolutely Insane (From InvestorPlace) (Ad) About Ardent Capital Management, Inc.Investment ActivityArdent Capital Management, Inc. has $199.18 million in total holdings as of March 31, 2024.Ardent Capital Management, Inc. owns shares of 46 different stocks, but just 8 companies or ETFs make up 80% of its holdings.Approximately 1.26% of the portfolio was purchased this quarter.About 5.64% of the portfolio was sold this quarter.This quarter, Ardent Capital Management, Inc. has purchased 45 new stocks and bought additional shares in 6 stocks.Ardent Capital Management, Inc. sold shares of 9 stocks and completely divested from 1 stock this quarter.Largest Holdings Berkshire Hathaway $63,665,887Apple $25,012,759Johnson & Johnson $23,650,196Alphabet $14,223,216Meta Platforms $13,808,438 Largest New Holdings this Quarter Olink Holding AB (publ) $470,200 HoldingKroger $241,203 Holding Largest Purchases this Quarter Capri 24,255 shares (about $1.10M)iShares Core S&P Mid-Cap ETF 7,796 shares (about $473.53K)Olink Holding AB (publ) 20,000 shares (about $470.20K)Kroger 4,222 shares (about $241.20K)Johnson & Johnson 566 shares (about $89.54K) Largest Sales this Quarter JPMorgan Chase & Co. 29,984 shares (about $6.01M)Crown Crafts 59,168 shares (about $301.76K)Stryker 105 shares (about $37.58K)Meta Platforms 75 shares (about $36.42K)SPDR Gold Shares 150 shares (about $30.86K) Sector Allocation Over TimeMap of 500 Largest Holdings ofArdent Capital Management, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorBRK.BBerkshire Hathaway$63,665,887$50,462 ▲0.1%151,39832.0%FinanceAAPLApple$25,012,759$10,289 ▲0.0%145,86412.6%Computer and TechnologyJNJJohnson & Johnson$23,650,196$89,536 ▲0.4%149,50511.9%MedicalGOOGAlphabet$14,223,2160.0%93,4147.1%Computer and TechnologyMETAMeta Platforms$13,808,438$36,418 ▼-0.3%28,4376.9%Computer and TechnologySYKStryker$10,862,070$37,576 ▼-0.3%30,3525.5%MedicalPYPLPayPal$7,862,080$68,129 ▲0.9%117,3623.9%Computer and TechnologyGOOGLAlphabet$3,875,581$24,149 ▼-0.6%25,6781.9%Computer and TechnologyPGProcter & Gamble$3,465,4980.0%21,3591.7%Consumer StaplesCOSTCostco Wholesale$2,818,4280.0%3,8471.4%Retail/WholesalePMPhilip Morris International$2,239,834$4,947 ▼-0.2%24,4471.1%Consumer StaplesJPMJPMorgan Chase & Co.$2,202,699$6,005,795 ▼-73.2%10,9971.1%FinanceZBHZimmer Biomet$1,732,3690.0%13,1260.9%MedicalIWBiShares Russell 1000 ETF$1,707,7300.0%5,9290.9%ETFCPRICapri$1,551,751$1,098,751 ▲242.6%34,2550.8%Retail/WholesaleBMYBristol-Myers Squibb$1,409,0580.0%25,9830.7%MedicalAMZNAmazon.com$1,402,274$11,905 ▼-0.8%7,7740.7%Retail/WholesaleRSPInvesco S&P 500 Equal Weight ETF$1,313,4640.0%7,7550.7%ETFVXUSVanguard Total International Stock ETF$1,137,5590.0%18,8650.6%ETFIJRiShares Core S&P Small-Cap ETF$1,132,3880.0%10,2460.6%ETFQUALiShares MSCI USA Quality Factor ETF$1,129,7420.0%6,8740.6%ETFVTVVanguard Value ETF$1,091,1620.0%6,7000.5%ETFIVViShares Core S&P 500 ETF$1,033,5850.0%1,9660.5%ETFKVUEKenvue$1,000,186$6,524 ▼-0.6%46,6070.5%Consumer StaplesVOVanguard Mid-Cap ETF$919,4850.0%3,6800.5%ETFMSFTMicrosoft$872,1530.0%2,0730.4%Computer and TechnologyADBEAdobe$640,8420.0%1,2700.3%Computer and TechnologyIAUMiShares Gold Trust Micro$631,8450.0%28,5000.3%ETFSPYSPDR S&P 500 ETF Trust$607,2840.0%1,1610.3%FinanceIJHiShares Core S&P Mid-Cap ETF$591,911$473,529 ▲400.0%9,7450.3%ETFIWFiShares Russell 1000 Growth ETF$556,4700.0%1,6510.3%ETFPLDPrologis$519,5780.0%3,9900.3%FinanceABBVAbbVie$470,7280.0%2,5850.2%MedicalOLKOlink Holding AB (publ)$470,200$470,200 ▲New Holding20,0000.2%MedicalMDYSPDR S&P MidCap 400 ETF Trust$433,9920.0%7800.2%ETFFITBFifth Third Bancorp$409,3100.0%11,0000.2%FinanceADPAutomatic Data Processing$407,3260.0%1,6310.2%Business ServicesCRWSCrown Crafts$346,978$301,756 ▼-46.5%68,0350.2%Consumer DiscretionarySOSouthern$268,2360.0%3,7390.1%UtilitiesMCDMcDonald's$268,1340.0%9510.1%Retail/WholesaleSTIPiShares 0-5 Year TIPS Bond ETF$257,5240.0%2,5900.1%ETFVVisa$255,9160.0%9170.1%Business ServicesVNQVanguard Real Estate ETF$248,2840.0%2,8710.1%ETFKRKroger$241,203$241,203 ▲New Holding4,2220.1%Retail/WholesaleVWOVanguard FTSE Emerging Markets ETF$224,9310.0%5,3850.1%ETFGLDSPDR Gold Shares$205,720$30,858 ▼-13.0%1,0000.1%FinanceUSBU.S. Bancorp$0$4,772,659 ▼-100.0%00.0%FinanceShowing largest 100 holdings. 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