Madden Advisory Services, Inc. Top Holdings and 13F Report (2021)

About Madden Advisory Services, Inc.

Investment Activity

  • Madden Advisory Services, Inc. has $189.76 million in total holdings as of September 30, 2021.
  • Madden Advisory Services, Inc. owns shares of 92 different stocks, but just 31 companies or ETFs make up 80% of its holdings.
  • Approximately 2.39% of the portfolio was purchased this quarter.
  • About 1.41% of the portfolio was sold this quarter.
  • This quarter, Madden Advisory Services, Inc. has purchased 90 new stocks and bought additional shares in 43 stocks.
  • Madden Advisory Services, Inc. sold shares of 36 stocks and completely divested from 0 stocks this quarter.

Largest New Holdings this Quarter

Largest Purchases this Quarter

iShares Core S&P Mid-Cap ETF
19,871 shares (about $1.21M)
iShares iBonds Dec 2025 Term Corporate ETF
26,730 shares (about $663.17K)
iShares iBonds Dec 2026 Term Corporate ETF
22,597 shares (about $538.94K)
iShares iBonds Dec 2024 Term Corporate ETF
14,657 shares (about $367.16K)
Vanguard Total Bond Market ETF
3,979 shares (about $289.00K)

Largest Sales this Quarter

Schwab US Broad Market ETF
6,390 shares (about $390.11K)
VanEck Floating Rate ETF
13,916 shares (about $355.00K)
Schwab US Large-Cap ETF
5,261 shares (about $326.50K)
iShares U.S. Medical Devices ETF
2,764 shares (about $161.94K)
Vanguard S&P 500 ETF
315 shares (about $151.42K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofMadden Advisory Services, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Schwab US Broad Market ETF stock logo
SCHB
Schwab US Broad Market ETF
$16,300,812$390,109 -2.3%267,0088.6%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$13,440,009$151,422 -1.1%27,9597.1%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$12,487,647$124,793 -1.0%23,8166.6%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$11,528,477$148,690 -1.3%70,7886.1%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$7,154,090$113,721 -1.6%89,5833.8%Finance
iShares iBonds Dec 2024 Term Corporate ETF stock logo
IBDP
iShares iBonds Dec 2024 Term Corporate ETF
$6,461,946$367,158 6.0%257,9623.4%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$5,929,926$421 0.0%14,0953.1%Computer and Technology
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$5,660,058$326,498 -5.5%91,2033.0%ETF
Vanguard Consumer Staples ETF stock logo
VDC
Vanguard Consumer Staples ETF
$5,615,974$23,272 0.4%27,5103.0%ETF
Vanguard Health Care ETF stock logo
VHT
Vanguard Health Care ETF
$5,494,914$134,722 2.5%20,3122.9%ETF
iShares iBonds Dec 2025 Term Corporate ETF stock logo
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
$4,577,172$663,171 16.9%184,4892.4%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$4,114,513$60,481 1.5%68,2342.2%ETF
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$3,956,975$22,438 0.6%42,6772.1%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$3,899,990$88,398 -2.2%7,4562.1%Finance
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$3,891,638$32,642 -0.8%92,6362.1%Finance
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$3,890,436$47,637 1.2%47,7762.1%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$3,592,916$80,715 -2.2%19,6751.9%ETF
VanEck Floating Rate ETF stock logo
FLTR
VanEck Floating Rate ETF
$3,317,646$354,997 -9.7%130,0531.7%ETF
iShares 0-5 Year High Yield Corporate Bond ETF stock logo
SHYG
iShares 0-5 Year High Yield Corporate Bond ETF
$3,231,160$72,675 2.3%75,9381.7%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$3,147,638$3,537 0.1%28,4801.7%ETF
iShares U.S. Medical Devices ETF stock logo
IHI
iShares U.S. Medical Devices ETF
$3,121,845$161,942 -4.9%53,2831.6%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$3,008,083$9,616 -0.3%11,5741.6%ETF
iShares 0-5 Year TIPS Bond ETF stock logo
STIP
iShares 0-5 Year TIPS Bond ETF
$2,800,253$86,604 -3.0%28,1631.5%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$2,771,723$125,379 4.7%34,3761.5%ETF
Vanguard Consumer Discretionary ETF stock logo
VCR
Vanguard Consumer Discretionary ETF
$2,451,121$3,813 0.2%7,7141.3%ETF
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$2,335,084$538,939 30.0%97,9071.2%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$2,049,592$37,187 -1.8%26,5111.1%ETF
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$1,829,178$23,731 1.3%90,1071.0%ETF
Vanguard Industrials ETF stock logo
VIS
Vanguard Industrials ETF
$1,709,914$24,169 -1.4%7,0040.9%ETF
Vanguard Utilities ETF stock logo
VPU
Vanguard Utilities ETF
$1,632,972$71,148 4.6%11,4530.9%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$1,517,375$1,206,988 388.9%24,9810.8%ETF
iShares Core High Dividend ETF stock logo
HDV
iShares Core High Dividend ETF
$1,448,931$123,105 -7.8%13,1470.8%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$1,331,979$7,082 0.5%6,3950.7%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$1,323,267$57,831 -4.2%5,7890.7%ETF
FQAL
Fidelity Quality Factor ETF
$1,288,828$61,241 5.0%21,8660.7%ETF
Consumer Discretionary Select Sector SPDR Fund stock logo
XLY
Consumer Discretionary Select Sector SPDR Fund
$1,221,507$5,332 0.4%6,6430.6%Finance
PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund stock logo
CORP
PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund
$1,207,349$35,346 3.0%12,5700.6%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$1,150,517$31,971 2.9%2,5910.6%Finance
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$1,088,786$17,130 1.6%27,9030.6%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$1,088,618$24,820 -2.2%12,5880.6%ETF
Industrial Select Sector SPDR Fund stock logo
XLI
Industrial Select Sector SPDR Fund
$1,059,142$18,137 -1.7%8,4090.6%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$997,575$46,291 4.9%9,2880.5%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$949,804$7,171 0.8%37,6160.5%ETF
iShares Core U.S. Aggregate Bond ETF stock logo
AGG
iShares Core U.S. Aggregate Bond ETF
$943,111$72,577 -7.1%9,6290.5%Finance
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$924,484$9,129 -1.0%12,4560.5%ETF
ALPS Sector Dividend Dogs ETF stock logo
SDOG
ALPS Sector Dividend Dogs ETF
$888,899$108 0.0%16,4760.5%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$864,469$23,735 -2.7%3,4600.5%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$823,980$1,377 -0.2%2,3940.4%ETF
Apple Inc. stock logo
AAPL
Apple
$823,595$21,434 -2.5%4,8030.4%Computer and Technology
First Trust Enhanced Short Maturity ETF stock logo
FTSM
First Trust Enhanced Short Maturity ETF
$810,355$42,092 -4.9%13,5920.4%Manufacturing
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$800,297$39,433 5.2%6,9410.4%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$662,259$526 0.1%1,2600.3%ETF
Vanguard Russell 1000 stock logo
VONE
Vanguard Russell 1000
$642,004$477 0.1%2,6940.3%ETF
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$631,890$217,794 52.6%26,5500.3%ETF
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$631,344$73,306 13.1%8,2680.3%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$614,884$38,104 -5.8%8,0200.3%ETF
Welltower Inc. stock logo
WELL
Welltower
$607,921$10,932 -1.8%6,5060.3%Finance
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$601,235$27,969 4.9%12,2100.3%ETF
First Trust Consumer Staples AlphaDEX Fund stock logo
FXG
First Trust Consumer Staples AlphaDEX Fund
$533,5370.0%7,7900.3%ETF
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$502,0160.0%12,6580.3%ETF
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$497,053$381 0.1%9,1370.3%ETF
abrdn Physical Gold Shares ETF stock logo
SGOL
abrdn Physical Gold Shares ETF
$480,746$2,591 -0.5%22,6340.3%ETF
SPDR S&P Homebuilders ETF stock logo
XHB
SPDR S&P Homebuilders ETF
$469,571$9,039 -1.9%4,2080.2%ETF
iShares iBonds Dec 2024 Term Treasury ETF stock logo
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
$444,223$6,727 1.5%18,5560.2%Manufacturing
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$438,6700.0%1,5230.2%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$436,914$15,079 3.6%10,4600.2%ETF
iShares iBonds 2024 Term High Yield and Income ETF stock logo
IBHD
iShares iBonds 2024 Term High Yield and Income ETF
$431,397$12,194 2.9%18,5030.2%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$426,458$22,424 5.5%2,0730.2%Finance
Utilities Select Sector SPDR Fund stock logo
XLU
Utilities Select Sector SPDR Fund
$426,331$5,646 -1.3%6,4940.2%ETF
VanEck Semiconductor ETF stock logo
SMH
VanEck Semiconductor ETF
$377,983$18,449 5.1%1,6800.2%Manufacturing
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$374,544$2,103 -0.6%1,7810.2%Finance
iShares U.S. Utilities ETF stock logo
IDU
iShares U.S. Utilities ETF
$363,013$13,692 -3.6%4,2950.2%ETF
SPROTT PHYSICAL GOLD & SILVE
$344,763$16,231 -4.5%16,9500.2%TR UNIT
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$320,3740.0%8,9390.2%ETF
iShares iBonds 2025 Term High Yield and Income ETF stock logo
IBHE
iShares iBonds 2025 Term High Yield and Income ETF
$319,231$12,181 4.0%13,6540.2%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$307,1260.0%2,2740.2%Manufacturing
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$288,995$288,995 New Holding3,9790.2%ETF
Vanguard Materials ETF stock logo
VAW
Vanguard Materials ETF
$288,2460.0%1,4100.2%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$274,841$6,896 2.6%5,7390.1%Manufacturing
Prudential Financial, Inc. stock logo
PRU
Prudential Financial
$273,0720.0%2,3260.1%Finance
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$270,948$15,947 -5.6%3,7040.1%ETF
SPDR NYSE Technology ETF stock logo
XNTK
SPDR NYSE Technology ETF
$251,5130.0%1,3790.1%ETF
iShares iBonds Dec 2025 Term Treasury ETF stock logo
IBTF
iShares iBonds Dec 2025 Term Treasury ETF
$245,627$6,737 2.8%10,5740.1%Manufacturing
SPDR Portfolio High Yield Bond ETF stock logo
SPHY
SPDR Portfolio High Yield Bond ETF
$240,686$211 0.1%10,2590.1%ETF
SPDR Bloomberg High Yield Bond ETF stock logo
JNK
SPDR Bloomberg High Yield Bond ETF
$239,618$31,416 -11.6%2,5170.1%Finance
Real Estate Select Sector SPDR Fund stock logo
XLRE
Real Estate Select Sector SPDR Fund
$234,3340.0%5,9280.1%ETF
iShares Russell Mid-Cap ETF stock logo
IWR
iShares Russell Mid-Cap ETF
$230,043$84 0.0%2,7360.1%ETF
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$226,4550.0%4070.1%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$225,437$3,851 -1.7%1,2880.1%Consumer Staples
InvenTrust Properties Corp. stock logo
IVT
InvenTrust Properties
$210,1280.0%8,1730.1%Finance
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$207,689$1,265 0.6%1,3130.1%Medical
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$207,008$207,008 New Holding1,7500.1%ETF

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

SEC Filings and Trading Data: