First Heartland Consultants, Inc. Top Holdings and 13F Report (2024)

About First Heartland Consultants, Inc.

Investment Activity

  • First Heartland Consultants, Inc. has $963.42 thousand in total holdings as of March 31, 2024.
  • First Heartland Consultants, Inc. owns shares of 422 different stocks, but just 110 companies or ETFs make up 80% of its holdings.
  • Approximately 21.62% of the portfolio was purchased this quarter.
  • About 12.53% of the portfolio was sold this quarter.
  • This quarter, First Heartland Consultants, Inc. has purchased 356 new stocks and bought additional shares in 169 stocks.
  • First Heartland Consultants, Inc. sold shares of 145 stocks and completely divested from 21 stocks this quarter.

Largest Purchases this Quarter

PIMCO Multi Sector Bond Active ETF
507,522 shares (about $13.07K)
VictoryShares Core Intermediate Bond ETF
271,612 shares (about $12.60K)
First Trust TCW Unconstrained Plus Bond ETF
349,205 shares (about $8.59K)
Vanguard Extended Market ETF
48,599 shares (about $8.52K)
SPDR Portfolio S&P 500 ETF
116,563 shares (about $7.17K)

Largest Sales this Quarter

iShares S&P Mid-Cap 400 Value ETF
87,305 shares (about $10.32K)
Aptus Defined Risk ETF
318,377 shares (about $8.49K)
Janus Henderson AAA CLO ETF
140,517 shares (about $7.13K)
iShares Russell 3000 ETF
23,627 shares (about $7.09K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFirst Heartland Consultants, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Invesco QQQ stock logo
QQQ
Invesco QQQ
$29,816$1,758 6.3%67,1513.1%Finance
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$28,792$7,172 33.2%467,9403.0%ETF
Aptus Collared Investment Opportunity ETF stock logo
ACIO
Aptus Collared Investment Opportunity ETF
$28,409$1,322 -4.4%788,4312.9%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$21,042$625 -2.9%40,2282.2%Finance
Janus Henderson AAA CLO ETF stock logo
JAAA
Janus Henderson AAA CLO ETF
$18,896$7,130 -27.4%372,4152.0%ETF
OSCV
Opus Small Cap Value Plus ETF
$18,683$1,216 7.0%519,5501.9%ETF
PYLD
PIMCO Multi Sector Bond Active ETF
$17,707$13,074 282.2%687,3931.8%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$16,043$756 -4.5%219,3141.7%ETF
FLV
American CenturyFocused Large Cap Value ETF
$15,500$1,888 -10.9%238,5781.6%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$15,019$3,858 34.6%43,6331.6%ETF
First Trust NASDAQ Rising Dividend Achievers stock logo
RDVY
First Trust NASDAQ Rising Dividend Achievers
$14,682$1,287 9.6%261,3811.5%Manufacturing
First Trust TCW Unconstrained Plus Bond ETF stock logo
UCON
First Trust TCW Unconstrained Plus Bond ETF
$14,495$8,590 145.5%589,2341.5%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$14,327$1,014 7.6%399,7421.5%ETF
JUCY
Aptus Enhanced Yield ETF
$13,092$775 -5.6%559,9801.4%ETF
SPDR Dow Jones Industrial Average ETF Trust stock logo
DIA
SPDR Dow Jones Industrial Average ETF Trust
$13,036$4,459 52.0%32,7751.4%Finance
Apple Inc. stock logo
AAPL
Apple
$12,899$617 -4.6%75,2221.3%Computer and Technology
VictoryShares Core Intermediate Bond ETF stock logo
UITB
VictoryShares Core Intermediate Bond ETF
$12,597$12,597 New Holding271,6121.3%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$12,001$1,966 19.6%142,1231.2%ETF
Aptus Defined Risk ETF stock logo
DRSK
Aptus Defined Risk ETF
$11,527$8,488 -42.4%432,3821.2%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$11,488$464 4.2%63,6861.2%Retail/Wholesale
iShares MSCI Emerging Markets ex China ETF stock logo
EMXC
iShares MSCI Emerging Markets ex China ETF
$10,763$830 8.4%186,9521.1%Manufacturing
First Trust TCW Opportunistic Fixed Income ETF stock logo
FIXD
First Trust TCW Opportunistic Fixed Income ETF
$10,294$3,854 59.8%236,1001.1%Manufacturing
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$9,888$3,446 -25.8%136,1361.0%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$9,583$6,141 178.4%93,2551.0%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$9,273$1,743 23.1%142,0141.0%ETF
First Trust SMID Cap Rising Dividend Archievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Archievers ETF
$9,215$4,318 88.2%264,6351.0%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$9,028$91 -1.0%55,4320.9%ETF
Vanguard Extended Market ETF stock logo
VXF
Vanguard Extended Market ETF
$8,972$8,518 1,877.9%51,1870.9%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$8,740$1,901 27.8%46,7840.9%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$8,731$1,142 -11.6%47,8150.9%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$8,588$25 0.3%9,5050.9%Computer and Technology
BKAG
BNY Mellon Core Bond ETF
$8,575$1,300 17.9%204,8050.9%ETF
ADME
Aptus Drawdown Managed Equity ETF
$8,569$3,101 -26.6%204,0720.9%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$7,875$6,212 373.5%98,6080.8%Finance
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$7,767$101 1.3%154,8090.8%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$7,662$351 4.8%33,5190.8%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$7,634$649 9.3%131,3750.8%ETF
IDUB
Aptus International Enhanced Yield ETF
$7,366$350 -4.5%353,9820.8%ETF
DJUL
FT Vest U.S. Equity Deep Buffer ETF July
$6,722$355 5.6%173,7740.7%ETF
SPDR Portfolio MSCI Global Stock Market ETF stock logo
SPGM
SPDR Portfolio MSCI Global Stock Market ETF
$6,603$6,603 New Holding110,6390.7%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$6,544$2,053 -23.9%81,1590.7%ETF
PIMCO Enhanced Short Maturity Exchange-Traded Fund stock logo
MINT
PIMCO Enhanced Short Maturity Exchange-Traded Fund
$6,541$1,244 23.5%65,0570.7%ETF
JPMorgan Municipal ETF stock logo
JMUB
JPMorgan Municipal ETF
$6,257$4,929 371.1%123,3150.6%ETF
iShares 20+ Year Treasury Bond ETF stock logo
TLT
iShares 20+ Year Treasury Bond ETF
$6,218$60 1.0%65,7180.6%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$6,217$260 4.4%14,7760.6%Computer and Technology
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$6,058$252 -4.0%52,5370.6%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$5,913$558 10.4%120,2050.6%ETF
iShares U.S. Real Estate ETF stock logo
IYR
iShares U.S. Real Estate ETF
$5,859$5,859 New Holding65,1680.6%ETF
First Trust Value Line Dividend Index Fund stock logo
FVD
First Trust Value Line Dividend Index Fund
$5,620$174 3.2%133,0770.6%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$5,610$150 2.7%10,6710.6%ETF
LGOV
First Trust Long Duration Opportunities ETF
$5,607$407 -6.8%262,2580.6%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$5,542$12 0.2%13,1780.6%Finance
JPMorgan Ultra-Short Municipal ETF stock logo
JMST
JPMorgan Ultra-Short Municipal ETF
$5,542$6,914 -55.5%109,2250.6%ETF
First Trust Capital Strength ETF stock logo
FTCS
First Trust Capital Strength ETF
$4,949$692 16.3%57,7820.5%ETF
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$4,899$354 7.8%95,3850.5%Manufacturing
US Treasury 3 Month Bill ETF stock logo
TBIL
US Treasury 3 Month Bill ETF
$4,861$81 -1.6%97,1700.5%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$4,719$226 5.0%62,5860.5%ETF
First Trust Preferred Securities and Income ETF stock logo
FPE
First Trust Preferred Securities and Income ETF
$4,675$797 20.6%269,9160.5%ETF
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$4,645$4 -0.1%39,6290.5%Manufacturing
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$4,518$3,197 241.9%33,4500.5%Manufacturing
KFA Mount Lucas Managed Futures Index Strategy ETF stock logo
KMLM
KFA Mount Lucas Managed Futures Index Strategy ETF
$4,445$157 3.7%148,6990.5%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$4,382$876 25.0%16,8580.5%ETF
WisdomTree Bloomberg Floating Rate Treasury Fund stock logo
USFR
WisdomTree Bloomberg Floating Rate Treasury Fund
$4,187$19,684 -82.5%83,2490.4%Finance
First Trust Mid Cap Core AlphaDEX Fund stock logo
FNX
First Trust Mid Cap Core AlphaDEX Fund
$4,165$132 3.3%36,7390.4%Manufacturing
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$4,145$7,089 -63.1%13,8150.4%ETF
NAPR
Innovator Growth-100 Power Buffer ETF - April
$4,086$333 8.9%89,7860.4%ETF
Invesco S&P MidCap Quality ETF stock logo
XMHQ
Invesco S&P MidCap Quality ETF
$4,084$4,084 New Holding37,1110.4%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$4,019$433 -9.7%9,2160.4%ETF
British American Tobacco p.l.c. stock logo
BTI
British American Tobacco
$3,971$3,006 311.5%130,1870.4%Consumer Staples
iShares MSCI USA Min Vol Factor ETF stock logo
USMV
iShares MSCI USA Min Vol Factor ETF
$3,849$225 -5.5%46,0480.4%ETF
Enterprise Products Partners L.P. stock logo
EPD
Enterprise Products Partners
$3,535$129 -3.5%121,1560.4%Oils/Energy
ProShares Short 20+ Year Treasury stock logo
TBF
ProShares Short 20+ Year Treasury
$3,523$3,523 New Holding151,9170.4%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$3,263$138 4.4%4,1940.3%Medical
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$3,206$45 1.4%6,6690.3%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$3,192$817 34.4%20,9620.3%Computer and Technology
First Trust Dorsey Wright Focus 5 ETF stock logo
FV
First Trust Dorsey Wright Focus 5 ETF
$3,172$7 0.2%55,4280.3%Manufacturing
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$3,155$3,155 New Holding12,1010.3%ETF
Invesco S&P 500 GARP ETF stock logo
SPGP
Invesco S&P 500 GARP ETF
$3,148$634 25.2%29,5640.3%ETF
First Trust Municipal High Income ETF stock logo
FMHI
First Trust Municipal High Income ETF
$3,124$3,124 New Holding64,8350.3%Manufacturing
Vanguard Long-Term Bond ETF stock logo
BLV
Vanguard Long-Term Bond ETF
$3,034$241 8.6%41,9470.3%ETF
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$3,030$2,480 450.6%73,7690.3%Finance
iShares Dow Jones U.S. ETF stock logo
IYY
iShares Dow Jones U.S. ETF
$3,023$300 -9.0%23,6010.3%ETF
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$3,021$1,247 70.3%66,2580.3%Manufacturing
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$3,004$669 -18.2%16,4440.3%ETF
Invesco National AMT-Free Municipal Bond ETF stock logo
PZA
Invesco National AMT-Free Municipal Bond ETF
$2,983$115 4.0%125,1680.3%ETF
iShares U.S. Financials ETF stock logo
IYF
iShares U.S. Financials ETF
$2,836$2,836 New Holding29,6490.3%ETF
Nexstar Media Group, Inc. stock logo
NXST
Nexstar Media Group
$2,794$1,931 223.8%16,2190.3%Consumer Discretionary
Pacer US Small Cap Cash Cows 100 ETF stock logo
CALF
Pacer US Small Cap Cash Cows 100 ETF
$2,655$51 -1.9%54,0050.3%ETF
iShares MSCI USA Equal Weighted ETF stock logo
EUSA
iShares MSCI USA Equal Weighted ETF
$2,640$36 -1.4%29,0140.3%ETF
Innovator MSCI Emerging Markets Power Buffer ETF- April stock logo
EAPR
Innovator MSCI Emerging Markets Power Buffer ETF- April
$2,635$2,635 New Holding104,9390.3%ETF
TC Energy Co. stock logo
TRP
TC Energy
$2,600$478 -15.5%64,6110.3%Oils/Energy
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$2,560$153 6.3%56,1340.3%ETF
DNP Select Income Fund Inc. stock logo
DNP
DNP Select Income Fund
$2,546$205 8.7%280,7520.3%Finance
SPDR Portfolio Long Term Treasury ETF stock logo
SPTL
SPDR Portfolio Long Term Treasury ETF
$2,534$29 -1.1%90,6250.3%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$2,524$153 6.5%60,4160.3%ETF
First Trust Enhanced Short Maturity ETF stock logo
FTSM
First Trust Enhanced Short Maturity ETF
$2,516$896 55.3%42,1980.3%Manufacturing
First Trust Senior Loan ETF stock logo
FTSL
First Trust Senior Loan ETF
$2,506$2 0.1%54,2200.3%Manufacturing
Walmart Inc. stock logo
WMT
Walmart
$2,495$1,698 213.0%41,4580.3%Retail/Wholesale
Visa Inc. stock logo
V
Visa
$2,419$148 6.5%8,6670.3%Business Services
Pacer Trendpilot US Large Cap ETF stock logo
PTLC
Pacer Trendpilot US Large Cap ETF
$2,327$2,327 New Holding48,7720.2%ETF

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

SEC Filings and Trading Data: