NYSE:SO - The Southern Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $64.47
  • Forecasted Upside: 4.18 %
  • Number of Analysts: 17
  • Breakdown:
  • 3 Sell Ratings
  • 8 Hold Ratings
  • 6 Buy Ratings
  • 0 Strong Buy Ratings
$61.88
▲ +1.31 (2.16%)
1 month | 3 months | 12 months
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Analyst Price Target for SO

i We calculate consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). Our consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. Our consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
$64.47
▲ +4.18% Upside Potential
This price target is based on 17 analysts offering 12 month price targets for The Southern in the last 3 months. The average price target is $64.47, with a high forecast of $73.00 and a low forecast of $53.00. The average price target represents a 4.18% upside from the last price of $61.88.
Hold
The current consensus among 17 investment analysts is to hold stock in The Southern. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

  • 0 strong buy ratings
  • 2 buy ratings
  • 10 hold ratings
  • 2 sell ratings
6/11/2019
  • 0 strong buy ratings
  • 2 buy ratings
  • 7 hold ratings
  • 2 sell ratings
9/9/2019
  • 0 strong buy ratings
  • 2 buy ratings
  • 7 hold ratings
  • 2 sell ratings
12/8/2019
  • 0 strong buy ratings
  • 3 buy ratings
  • 7 hold ratings
  • 3 sell ratings
3/7/2020
  • 0 strong buy ratings
  • 4 buy ratings
  • 8 hold ratings
  • 3 sell ratings
6/5/2020
  • 0 strong buy ratings
  • 5 buy ratings
  • 8 hold ratings
  • 3 sell ratings
9/3/2020
  • 0 strong buy ratings
  • 5 buy ratings
  • 7 hold ratings
  • 3 sell ratings
11/2/2020
  • 0 strong buy ratings
  • 6 buy ratings
  • 8 hold ratings
  • 3 sell ratings
12/2/2020

Latest Recommendations

  • 0 strong buy ratings
  • 6 buy ratings
  • 8 hold ratings
  • 3 sell ratings

DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
12/1/2020Wells Fargo & CompanyUpgradeEqual Weight ➝ Overweight$63.00 ➝ $72.00Medium
i
11/24/2020BMO Capital MarketsInitiated CoverageMarket Perform$67.00Low
i
11/18/2020BarclaysBoost Price TargetPositive ➝ Overweight$61.00 ➝ $73.00Low
i
11/17/2020Morgan StanleyBoost Price TargetUnderweight$60.00 ➝ $62.00Low
i
10/28/2020MizuhoBoost Price Target$48.00 ➝ $53.00Low
i
10/20/2020Morgan StanleyBoost Price TargetUnderweight$57.00 ➝ $60.00Low
i
10/19/2020KeyCorpBoost Price TargetOverweight$65.00 ➝ $66.00Medium
i
10/5/2020Morgan StanleyBoost Price TargetUnderweight$56.00 ➝ $57.00Low
i
9/21/2020BarclaysUpgradeEqual Weight ➝ Overweight$61.00Low
i
9/18/2020Morgan StanleyBoost Price TargetUnderweight$55.00 ➝ $56.00High
i
9/10/2020MizuhoDowngradeNeutral ➝ Underperform$53.00 ➝ $48.00Medium
i
9/1/2020UBS GroupLower Price TargetNeutral$57.00 ➝ $55.00Low
i
Rating by Daniel Ford at UBS Group AG
7/22/2020MizuhoLower Price TargetNeutral$55.00 ➝ $53.00High
i
7/21/2020KeyCorpLower Price TargetOverweight$71.00 ➝ $65.00Medium
i
7/17/2020Morgan StanleyBoost Price TargetUnderweight$53.00 ➝ $55.00Low
i
6/17/2020Morgan StanleyBoost Price TargetUnderweight$52.00 ➝ $53.00Medium
i
6/15/2020MizuhoLower Price TargetNeutral$59.00 ➝ $55.00High
i
5/21/2020UBS GroupDowngradeNeutral ➝ Sell$54.00 ➝ $63.00Low
i
5/20/2020Seaport Global SecuritiesInitiated CoverageBuy$60.00Medium
i
Rating by A. Storozynski at Seaport Global Securities
5/15/2020Morgan StanleyLower Price TargetUnderweight$57.00 ➝ $52.00Medium
i
5/4/2020Credit Suisse GroupUpgradeUnderperform ➝ Neutral$60.00 ➝ $61.00Medium
i
5/1/2020UBS GroupBoost Price TargetNeutral$56.00 ➝ $59.00Low
i
4/30/2020Royal Bank of CanadaReiterated RatingBuy$67.00High
i
4/27/2020Credit Suisse GroupLower Price TargetUnderperform$66.00 ➝ $60.00Medium
i
4/15/2020Morgan StanleyLower Price TargetUnderweight$59.00 ➝ $57.00Low
i
4/13/2020ArgusUpgradeHold ➝ Buy$66.00High
i
4/8/2020Royal Bank of CanadaReiterated RatingBuy$67.00High
i
3/26/2020BarclaysLower Price TargetEqual Weight$68.00 ➝ $52.00Medium
i
3/16/2020UBS GroupLower Price TargetNeutral$70.00 ➝ $56.00High
i
3/13/2020BarclaysReiterated RatingHold$68.00Medium
i
3/12/2020Wolfe ResearchUpgradeUnderperform ➝ Market PerformHigh
i
3/12/2020Morgan StanleyLower Price TargetUnderweight$64.00 ➝ $59.00High
i
2/20/2020CfraBoost Price TargetHold$62.00 ➝ $66.00High
i
1/27/2020CitigroupBoost Price TargetNeutral$61.00 ➝ $73.00High
i
1/22/2020Morgan StanleyBoost Price TargetUnderweight$58.00 ➝ $60.00Low
i
Rating by Stephen Byrd at Morgan Stanley
1/19/2020Royal Bank of CanadaReiterated RatingBuy$67.00Medium
i
12/18/2019SunTrust BanksBoost Price TargetHold$60.00 ➝ $63.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
12/18/2019JPMorgan Chase & Co.Boost Price TargetUnderweight$63.00 ➝ $64.00Low
i
12/18/2019Credit Suisse GroupBoost Price TargetUnderperform$60.00 ➝ $64.00Low
i
12/15/2019Evercore ISIReiterated RatingHold$63.50High
i
11/28/2019Evercore ISIReiterated RatingHold$63.50Low
i
9/12/2019Bank of AmericaBoost Price TargetNeutral$60.00 ➝ $64.00Low
i
9/6/2019UBS GroupBoost Price TargetNeutral$58.00 ➝ $62.00Low
i
9/3/2019SunTrust BanksSet Price TargetHold$59.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
8/16/2019Morgan StanleyLower Price TargetUnderweight$55.00 ➝ $54.00Low
i
8/1/2019Bank of AmericaLower Price TargetNeutral$61.00 ➝ $60.00Medium
i
6/19/2019BarclaysReiterated RatingHold$57.00Medium
i
6/13/2019MizuhoBoost Price TargetPositive ➝ Neutral$48.50 ➝ $55.00Low
i
6/4/2019KeyCorpInitiated CoverageSector Weight ➝ Sector WeightMedium
i
5/3/2019Evercore ISIUpgradeIn-Line ➝ OutperformMedium
i
4/22/2019Credit Suisse GroupSet Price TargetSell$51.00Low
i
Rating by Michael Weinstein W. at Credit Suisse Group AG
2/25/2019SunTrust BanksReiterated RatingHold$52.00Low
i
1/24/2019CitigroupUpgradeSell ➝ Neutral$45.00 ➝ $50.00Low
i
Rating by Praful Mehta at Citigroup Inc.
1/7/2019SunTrust BanksReiterated RatingHold$47.00High
i
1/7/2019GuggenheimReiterated RatingHold$44.00High
i
12/11/2018MizuhoReiterated RatingHold$46.00Low
i
12/6/2018Credit Suisse GroupBoost Price TargetUnderperform ➝ Underperform$44.00 ➝ $46.00Medium
i
11/19/2018BarclaysBoost Price TargetEqual Weight ➝ Hold$48.00 ➝ $49.00Low
i
Rating by Eric Beaumont at Barclays PLC
11/8/2018SunTrust BanksReiterated RatingHold$48.00Low
i
10/29/2018UBS GroupBoost Price TargetNeutral ➝ Neutral$46.00 ➝ $47.00Medium
i
10/10/2018Bank of AmericaUpgradeUnderperform ➝ Neutral$46.00Low
i
9/21/2018Morgan StanleyLower Price TargetUnderweight ➝ Sell$45.00 ➝ $44.00High
i
8/22/2018Bank of AmericaLower Price TargetUnderperform ➝ Underperform$47.00 ➝ $46.00Low
i
8/9/2018Credit Suisse GroupDowngradeNeutral ➝ Underperform$46.00 ➝ $43.00Low
i
8/9/2018Evercore ISIDowngradeIn-Line ➝ UnderperformMedium
i
8/9/2018BarclaysDowngradeOverweight ➝ Equal Weight$51.00 ➝ $48.00Medium
i
8/9/2018ScotiabankReiterated RatingHold$44.00Low
i
8/8/2018GuggenheimDowngradeBuy ➝ Neutral$50.00 ➝ $47.00Low
i
8/8/2018CitigroupDowngradeNeutral ➝ Sell$45.00Low
i
8/6/2018SunTrust BanksReiterated RatingHold$50.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
7/24/2018ScotiabankReiterated RatingSector PerformMedium
i
7/24/2018Howard WeilInitiated CoverageSector Perform$45.00Low
i
7/16/2018Morgan StanleyBoost Price TargetUnderweight ➝ Underweight$42.00 ➝ $45.00Low
i
7/10/2018BarclaysInitiated CoverageOverweight$51.00High
i
6/26/2018Deutsche Bank AktiengesellschaftDowngradeBuy ➝ Hold$48.00Low
i
6/22/2018CitigroupUpgradeSell ➝ Neutral$44.00Medium
i
6/13/2018Morgan StanleyLower Price TargetUnderweight ➝ Underweight$44.00 ➝ $42.00Medium
i
5/22/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Buy$49.00 ➝ $48.00Low
i
5/7/2018Credit Suisse GroupBoost Price TargetNeutral ➝ Neutral$45.00Low
i
4/16/2018Morgan StanleyBoost Price TargetUnderweight ➝ Underweight$44.00 ➝ $45.00High
i
4/10/2018JPMorgan Chase & Co.Boost Price TargetUnderweight ➝ Underweight$43.00 ➝ $45.00Medium
i
3/26/2018SunTrust BanksSet Price TargetHold$45.00Medium
i
Rating by Ali Agha at SunTrust Banks, Inc.
3/19/2018SunTrust BanksSet Price TargetHold$46.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
3/8/2018Morgan StanleyLower Price TargetUnderweight ➝ Underweight$45.00 ➝ $44.00Low
i
3/6/2018SunTrust BanksReiterated RatingHold$45.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
2/27/2018Credit Suisse GroupReiterated RatingUnderperform ➝ Underperform$46.00 ➝ $45.00Medium
i
2/23/2018GuggenheimReiterated RatingBuy$51.00Low
i
2/23/2018SunTrust BanksSet Price TargetHold$45.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
2/22/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Buy$50.00 ➝ $49.00Low
i
2/13/2018Morgan StanleyLower Price TargetUnderweight ➝ Underweight$48.00 ➝ $44.00Low
i
2/12/2018SunTrust BanksSet Price TargetHold$46.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
2/5/2018SunTrust BanksSet Price TargetHold$47.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
2/2/2018UBS GroupInitiated CoverageNeutral$46.00Low
i
1/23/2018MizuhoDowngradeBuy ➝ Neutral$44.50Medium
i
1/23/2018SunTrust BanksSet Price TargetHold$46.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
1/17/2018SunTrust BanksSet Price TargetHold$47.00Medium
i
Rating by Ali Agha at SunTrust Banks, Inc.
1/12/2018JPMorgan Chase & Co.Initiated CoverageUnderweight ➝ Underweight$46.00Medium
i
1/10/2018The Goldman Sachs GroupReiterated RatingNeutral ➝ SellLow
i
1/3/2018SunTrust BanksSet Price TargetHold$49.00Low
i
Rating by Ali Agha at SunTrust Banks, Inc.
1/3/2018GuggenheimReiterated RatingBuy$52.00Low
i
12/26/2017SunTrust BanksReiterated RatingHold$50.00Low
i
12/26/2017MizuhoReiterated RatingBuy$52.00Low
i
12/22/2017Royal Bank of CanadaReiterated RatingBuyLow
i
12/8/2017MizuhoReiterated RatingBuy$55.00Low
i
10/24/2017Bank of AmericaReiterated RatingUnderperform ➝ Underperform$51.00N/A
i
10/20/2017SunTrust BanksReiterated RatingHold$52.00N/A
i
10/3/2017CitigroupReiterated RatingSell$43.00 ➝ $44.00Low
i
9/29/2017Royal Bank of CanadaUpgradeSector Perform ➝ Outperform$53.00Low
i
9/14/2017GuggenheimUpgradeNeutral ➝ Buy$49.00 ➝ $56.00Medium
i
9/12/2017Jefferies Financial GroupReiterated RatingBuy$55.00 ➝ $56.00Low
i
9/5/2017MizuhoUpgradeNeutral ➝ Buy$53.00High
i
9/1/2017KeyCorpReiterated RatingHoldLow
i
8/10/2017Morgan StanleySet Price TargetSell$48.00 ➝ $50.00Low
i
8/8/2017JPMorgan Chase & Co.Initiated CoverageOverweight$19.00 ➝ $16.78Low
i
8/3/2017Credit Suisse GroupUpgradeUnderperform ➝ NeutralLow
i
8/1/2017JPMorgan Chase & Co.Initiated CoverageOverweightMedium
i
8/1/2017Deutsche Bank AktiengesellschaftUpgradeHold ➝ Buy$50.00 ➝ $52.00Medium
i
7/31/2017Royal Bank of CanadaReiterated RatingHold$53.00High
i
7/26/2017CitigroupBoost Price TargetSell$42.00 ➝ $43.00Medium
i
7/25/2017BarclaysReiterated RatingBuy$54.00Low
i
7/19/2017Jefferies Financial GroupReiterated RatingBuy$55.00Low
i
7/10/2017MacquarieUpgradeNeutral ➝ Outperform$52.00Low
i
6/28/2017Royal Bank of CanadaLower Price TargetSector Perform ➝ Sector Perform$54.00 ➝ $53.00Low
i
6/23/2017Morgan StanleyLower Price TargetUnderweight$53.00 ➝ $51.00Medium
i
5/15/2017Jefferies Financial GroupReiterated RatingBuy$55.00Low
i
5/15/2017BarclaysReiterated RatingBuy$55.00Low
i
5/8/2017Morgan StanleyBoost Price TargetUnderweight$50.00 ➝ $51.00Low
i
5/5/2017BarclaysReiterated RatingBuy$55.00Low
i
5/4/2017Jefferies Financial GroupReiterated RatingBuy$56.00 ➝ $55.00Low
i
4/23/2017BarclaysReiterated RatingOverweight$53.00 ➝ $56.00Low
i
4/19/2017MizuhoReiterated RatingNeutral$49.50Low
i
4/12/2017Jefferies Financial GroupReiterated RatingBuy$56.00Low
i
4/11/2017Deutsche Bank AktiengesellschaftLower Price TargetHold$52.00 ➝ $50.00Low
i
3/30/2017BMO Capital MarketsReiterated RatingHold$53.00Low
i
3/3/2017ArgusDowngradeBuy ➝ HoldN/A
i
3/3/2017Jefferies Financial GroupUpgradeHold ➝ Buy$50.00 ➝ $56.00N/A
i
1/25/2017Credit Suisse GroupInitiated CoverageUnderperform$47.00N/A
i
1/4/2017Royal Bank of CanadaReiterated RatingHold$54.00N/A
i
12/15/2016CitigroupInitiated CoverageSell$44.00N/A
i
9/26/2016SunTrust BanksBoost Price TargetNeutral$52.00 ➝ $54.00N/A
i
9/12/2016SunTrust BanksLower Price TargetNeutral$52.00 ➝ $51.00N/A
i
8/29/2016SunTrust BanksLower Price TargetNeutral ➝ Neutral$53.00 ➝ $51.00N/A
i
8/4/2016Jefferies Financial GroupReiterated RatingHoldN/A
i
Rating by Anthony Crowdell at Jefferies Financial Group Inc.
7/29/2016UBS GroupReiterated RatingSell$51.00N/A
i
7/28/2016Jefferies Financial GroupBoost Price TargetHold$50.00 ➝ $55.00N/A
i
Rating by Anthony Crowdell at Jefferies Financial Group Inc.
7/14/2016The Goldman Sachs GroupReiterated RatingNeutral$54.00N/A
i
7/14/2016BarclaysUpgradeEqual Weight ➝ Overweight$54.00 ➝ $62.00N/A
i
7/12/2016MizuhoBoost Price TargetNeutral$50.00 ➝ $52.00N/A
i
Rating by Jim Von Riesemann at Mizuho
7/11/2016Jefferies Financial GroupReiterated RatingHoldN/A
i
Rating by Anthony Crowdell at Jefferies Financial Group Inc.
7/11/2016MizuhoReiterated RatingHold$50.00N/A
i
Rating by Jim Von Riesemann at Mizuho
6/15/2016ArgusReiterated RatingBuyN/A
i
Rating by David Coleman at Argus
5/14/2016ScotiabankReiterated RatingSector Perform$52.00N/A
i
5/13/2016Howard WeilInitiated CoverageSector Perform$52.00N/A
i
4/28/2016Jefferies Financial GroupReiterated RatingHoldN/A
i
Rating by Anthony Crowdell at Jefferies Financial Group Inc.
4/28/2016BMO Capital MarketsReiterated RatingHoldN/A
i
Rating by Michael Worms at BMO Capital Markets
4/19/2016Deutsche Bank AktiengesellschaftReiterated RatingHoldN/A
i
Rating by Jonathan Arnold at Deutsche Bank Aktiengesellschaft
4/12/2016SunTrust BanksLower Price Target$52.00 ➝ $51.00N/A
i
Rating by Ali Agha at SunTrust Banks, Inc.
3/27/2016Jefferies Financial GroupReiterated RatingHold$49.00N/A
i
3/14/2016SunTrust BanksBoost Price TargetNeutral$49.00 ➝ $51.00N/A
i
Rating by Ali Agha at SunTrust Banks, Inc.
2/17/2016ArgusBoost Price TargetBuy$50.00 ➝ $54.00N/A
i
2/16/2016SunTrust BanksLower Price TargetNeutral$49.00 ➝ $48.00N/A
i
Rating by Ali Agha at SunTrust Banks, Inc.
2/8/2016Jefferies Financial GroupReiterated RatingHold$47.00 ➝ $49.00N/A
i
2/4/2016MizuhoLower Price TargetNeutral$51.00 ➝ $50.00N/A
i
2/4/2016Jefferies Financial GroupBoost Price TargetHold$47.00 ➝ $49.00N/A
i
Rating by Paul Fremont at Jefferies Financial Group Inc.
2/4/2016Deutsche Bank AktiengesellschaftLower Price TargetHold$48.00 ➝ $46.50N/A
i
Rating by Jonathan Arnold at Deutsche Bank Aktiengesellschaft
1/26/2016Evercore ISIUpgradeSell ➝ HoldN/A
i
1/14/2016MacquarieBoost Price Target$45.50 ➝ $47.00N/A
i
1/13/2016Morgan StanleyReiterated RatingUnderweightN/A
i
1/4/2016BarclaysReiterated RatingHold$47.00 ➝ $52.00N/A
i
12/14/2015SunTrust BanksLower Price Target$46.00 ➝ $45.00N/A
i
Rating by Ali Agha at SunTrust Banks, Inc.
12/14/2015Deutsche Bank AktiengesellschaftBoost Price Target$46.00 ➝ $48.00N/A
i
Rating by Jonathan Arnold at Deutsche Bank Aktiengesellschaft
(Data available from 12/3/2015 forward)
The Southern logo
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates in four segments: Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also constructs, acquires, owns, and manages power generation assets, including renewable energy facilities and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, wholesale gas services, and gas pipeline investments operations. It owns and/or operates 30 hydroelectric generating stations, 24 fossil fuel generating stations, 3 nuclear generating stations, 13 combined cycle/cogeneration stations, 42 solar facilities, 10 wind facilities, and 1 biomass facility; and constructs, operates, and maintains 75,585 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8 million electric and gas utility customers. It also provides products and services in the areas of energy efficiency, and utility infrastructure. In addition, the company offers digital wireless communications services with various communication options, including push to talk, cellular service, text messaging, wireless Internet access, and wireless data. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
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Today's Range

Now: $61.88
$60.19
$61.93

50 Day Range

MA: $60.40
$57.45
$64.17

52 Week Range

Now: $61.88
$41.96
$71.10

Volume

3,892,201 shs

Average Volume

4,914,679 shs

Market Capitalization

$65.35 billion

P/E Ratio

20.09

Dividend Yield

4.23%

Beta

0.38