NYSE:PRU - Prudential Financial Stock Price Target and Predictions

  • Consensus Rating: Hold
  • Consensus Price Target: $73.89
  • Forecasted Upside: -4.30 %
  • Number of Analysts: 10
  • Breakdown:
  • 0 Sell Ratings
  • 8 Hold Ratings
  • 2 Buy Ratings
  • 0 Strong Buy Ratings
$77.21
▲ +1.59 (2.10%)
1 month | 3 months | 12 months
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Analyst Price Target for PRU

i We calculate consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). Our consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. Our consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
$73.89
▼ -4.30% Downside Potential
This price target is based on 10 analysts offering 12 month price targets for Prudential Financial in the last 3 months. The average price target is $73.89, with a high forecast of $100.00 and a low forecast of $57.00. The average price target represents a -4.30% upside from the last price of $77.21.
Hold
The current consensus among 10 polled investment analysts is to hold stock in Prudential Financial. This Hold consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

  • 0 strong buy ratings
  • 2 buy ratings
  • 9 hold ratings
  • 1 sell ratings
6/10/2019
  • 0 strong buy ratings
  • 2 buy ratings
  • 8 hold ratings
  • 1 sell ratings
9/8/2019
  • 0 strong buy ratings
  • 2 buy ratings
  • 10 hold ratings
  • 1 sell ratings
12/7/2019
  • 0 strong buy ratings
  • 1 buy ratings
  • 12 hold ratings
  • 1 sell ratings
3/6/2020
  • 0 strong buy ratings
  • 3 buy ratings
  • 11 hold ratings
  • 1 sell ratings
6/4/2020
  • 0 strong buy ratings
  • 3 buy ratings
  • 9 hold ratings
  • 1 sell ratings
9/2/2020
  • 0 strong buy ratings
  • 2 buy ratings
  • 8 hold ratings
  • 1 sell ratings
11/1/2020
  • 0 strong buy ratings
  • 2 buy ratings
  • 8 hold ratings
  • 0 sell ratings
12/1/2020

Latest Recommendations

  • 0 strong buy ratings
  • 2 buy ratings
  • 8 hold ratings
  • 0 sell ratings

DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
12/1/2020Credit Suisse GroupBoost Price TargetNeutral$64.00 ➝ $79.00Low
i
11/18/2020Morgan StanleyBoost Price TargetEqual Weight$76.00 ➝ $85.00Low
i
11/17/2020BarclaysInitiated CoverageEqual Weight$76.00Low
i
11/4/2020Morgan StanleyBoost Price TargetEqual Weight$74.00 ➝ $76.00High
i
10/6/2020Morgan StanleyBoost Price TargetEqual Weight$72.00 ➝ $74.00High
i
8/20/2020Morgan StanleyBoost Price TargetEqual Weight$69.00 ➝ $72.00Low
i
8/6/2020Wells Fargo & CompanyBoost Price TargetEqual Weight$65.00 ➝ $70.00Low
i
7/7/2020Wells Fargo & CompanyReiterated RatingHoldHigh
i
7/6/2020Morgan StanleyBoost Price TargetEqual Weight$64.00 ➝ $69.00Low
i
7/2/2020Piper SandlerLower Price TargetNeutral$67.00 ➝ $63.00High
i
Rating by John Barnidge at Piper Sandler
5/7/2020Bank of AmericaLower Price TargetBuy$71.00 ➝ $67.00Low
i
5/7/2020Wells Fargo & CompanyLower Price TargetEqual Weight$67.00 ➝ $62.00Medium
i
5/6/2020Credit Suisse GroupReiterated RatingHold$64.00High
i
5/6/2020Piper SandlerDowngradeOverweight ➝ NeutralHigh
i
5/6/2020JPMorgan Chase & Co.Lower Price TargetOverweight$108.00 ➝ $100.00High
i
4/28/2020DOWLING & PARTNDowngradeBuy ➝ NeutralHigh
i
Rating by H. Lee at DOWLING & PARTN
4/21/2020B. RileyLower Price TargetNeutral$70.00 ➝ $57.00Medium
i
4/13/2020Piper SandlerBoost Price TargetOverweight$64.00 ➝ $65.00Low
i
4/12/2020Wells Fargo & CompanyReiterated RatingHold$67.00Low
i
4/3/2020Piper SandlerLower Price TargetOverweight$74.00 ➝ $64.00Medium
i
4/1/2020Wells Fargo & CompanyLower Price TargetEqual Weight$100.00 ➝ $67.00Medium
i
3/23/2020B. RileyLower Price TargetNeutral$77.00 ➝ $70.00High
i
3/20/2020Royal Bank of CanadaDowngradeOutperform ➝ Sector Perform$110.00 ➝ $68.00N/A
i
3/17/2020Morgan StanleyLower Price TargetEqual Weight$102.00 ➝ $64.00High
i
Rating by Nigel Dally at Morgan Stanley
3/11/2020B. RileyLower Price TargetNeutral$96.00 ➝ $77.00High
i
3/10/2020Piper SandlerLower Price TargetOverweight$100.00 ➝ $80.00High
i
2/27/2020Piper SandlerLower Price TargetOverweight$107.00 ➝ $100.00High
i
2/3/2020Credit Suisse GroupLower Price TargetNeutral$90.00 ➝ $85.00Low
i
12/22/2019Royal Bank of CanadaReiterated RatingBuy$110.00Low
i
11/25/2019CitigroupDowngradeNeutral ➝ Sell$88.00 ➝ $86.00Low
i
Rating by Suneet Kamath at Citigroup Inc.
11/18/2019DOWLING & PARTNReiterated RatingBuyLow
i
Rating by H. Lee at DOWLING & PARTN
11/6/2019Keefe, Bruyette & WoodsDowngradeOutperform ➝ Market Perform$107.00 ➝ $102.00Low
i
Rating by R. Krueger at Keefe, Bruyette & Woods
11/5/2019Wells Fargo & CompanyDowngradeOutperform ➝ Market Perform$92.00Medium
i
Rating by Elyse Greenspan at Wells Fargo & Company
10/15/2019Morgan StanleyLower Price TargetEqual Weight$110.00 ➝ $108.00Low
i
10/10/2019UBS GroupBoost Price TargetNeutral$84.00 ➝ $85.00Low
i
Rating by John Nadel at UBS Group AG
9/30/2019Credit Suisse GroupLower Price TargetNeutral$98.00 ➝ $90.00Low
i
9/13/2019CitigroupLower Price TargetNeutral$94.00 ➝ $88.00Low
i
Rating by Suneet Kamath at Citigroup Inc.
9/12/2019The Goldman Sachs GroupLower Price TargetConviction-Buy ➝ Buy$107.00 ➝ $99.00Low
i
9/6/2019UBS GroupBoost Price TargetNeutral$83.00 ➝ $84.00Low
i
8/12/2019BarclaysSet Price TargetBuy$108.00Medium
i
Rating by Jay Gelb at Barclays PLC
8/8/2019Atlantic SecuritiesDowngradeOverweight ➝ NeutralLow
i
8/5/2019CitigroupDowngradeBuy ➝ Neutral$112.00 ➝ $94.00Medium
i
Rating by Suneet Kamath at Citigroup Inc.
8/1/2019B. RileyDowngradeBuy ➝ Neutral$122.00 ➝ $100.00High
i
Rating by R. Binner at B. Riley
7/31/2019Wells Fargo & CompanySet Price TargetBuy$115.00N/A
i
Rating by Elyse Greenspan at Wells Fargo & Company
6/26/2019B. RileyBoost Price TargetBuy$113.00 ➝ $122.00Low
i
6/6/2019Wells Fargo & CompanyReiterated RatingBuy$115.00Low
i
5/23/2019CitigroupSet Price TargetBuy$112.00Low
i
Rating by Suneet Kamath at Citigroup Inc.
5/13/2019UBS GroupDowngradeBuy ➝ Neutral$116.00 ➝ $112.00High
i
5/2/2019UBS GroupBoost Price TargetBuy ➝ Buy$114.00 ➝ $116.00High
i
4/12/2019Deutsche Bank AktiengesellschaftBoost Price TargetHold$97.00 ➝ $104.00Low
i
4/9/2019UBS GroupBoost Price TargetBuy ➝ Buy$108.00 ➝ $114.00Low
i
1/9/2019Evercore ISIUpgradeIn-Line ➝ Outperform$85.50Medium
i
1/9/2019Keefe, Bruyette & WoodsReiterated RatingBuy$113.00Medium
i
1/8/2019Wells Fargo & CompanyInitiated CoverageOutperform ➝ Outperform$105.00Low
i
12/17/2018Keefe, Bruyette & WoodsReiterated RatingBuy$115.00Low
i
11/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$122.00 ➝ $120.00High
i
10/8/2018UBS GroupBoost Price TargetBuy ➝ Buy$125.00 ➝ $126.00Low
i
9/10/2018The Goldman Sachs GroupUpgradeBuy ➝ Conviction-BuyLow
i
8/17/2018Credit Suisse GroupLower Price TargetNeutral ➝ Neutral$102.00 ➝ $98.00Low
i
8/7/2018B. RileyBoost Price TargetBuy ➝ Buy$116.00 ➝ $124.00Low
i
8/3/2018Royal Bank of CanadaReiterated RatingBuy$122.00Low
i
7/16/2018B. RileyLower Price TargetBuy ➝ Buy$129.00 ➝ $116.00Low
i
7/9/2018BarclaysLower Price TargetOverweight ➝ Overweight$135.00 ➝ $130.00High
i
6/4/2018The Goldman Sachs GroupUpgradeNeutral ➝ Buy$117.00 ➝ $114.00Low
i
5/4/2018Deutsche Bank AktiengesellschaftLower Price TargetHold ➝ Hold$125.00 ➝ $113.00Low
i
5/3/2018Wells Fargo & CompanyReiterated RatingHold$111.00High
i
Rating by Sean Dargan at Wells Fargo & Company
4/25/2018Credit Suisse GroupInitiated CoverageNeutral ➝ Neutral$102.00Low
i
4/12/2018Keefe, Bruyette & WoodsReiterated RatingBuy$125.00Medium
i
4/5/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$131.00 ➝ $128.00Low
i
3/26/2018Bank of AmericaInitiated CoverageBuy$117.00High
i
3/2/2018UBS GroupUpgradeNeutral ➝ BuyHigh
i
2/23/2018Keefe, Bruyette & WoodsReiterated RatingBuy$128.00Low
i
2/12/2018Royal Bank of CanadaUpgradeSector Perform ➝ OutperformMedium
i
2/9/2018Deutsche Bank AktiengesellschaftLower Price TargetBuy ➝ Hold$132.00 ➝ $125.00Medium
i
2/9/2018Wells Fargo & CompanyLower Price TargetMarket Perform ➝ Market Perform$122.00 ➝ $111.00Medium
i
Rating by Sean Dargan at Wells Fargo & Company
2/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$133.00 ➝ $131.00High
i
2/7/2018Wells Fargo & CompanyReiterated RatingHold$122.00High
i
Rating by Sean Dargan at Wells Fargo & Company
1/11/2018Sandler O'NeillReiterated RatingBuy$134.00Medium
i
1/11/2018Atlantic SecuritiesUpgradeNeutral ➝ OverweightMedium
i
1/2/2018Deutsche Bank AktiengesellschaftInitiated CoverageHold$124.00Low
i
12/21/2017Keefe, Bruyette & WoodsReiterated RatingBuy$127.00Low
i
12/14/2017Wells Fargo & CompanySet Price TargetHold$122.00Medium
i
Rating by Sean Dargan at Wells Fargo & Company
11/10/2017Keefe, Bruyette & WoodsReiterated RatingBuyN/A
i
11/8/2017Wells Fargo & CompanyReiterated RatingHold$114.00 ➝ $120.00N/A
i
Rating by Sean Dargan at Wells Fargo & Company
11/6/2017B. RileyReiterated RatingBuyN/A
i
Rating by R. Binner at B. Riley
11/3/2017Royal Bank of CanadaReiterated RatingHold$119.00N/A
i
11/2/2017Morgan StanleyBoost Price TargetEqual Weight$123.00 ➝ $124.00N/A
i
10/18/2017The Goldman Sachs GroupInitiated CoverageNeutral$114.00N/A
i
10/17/2017CitigroupUpgradeNeutral ➝ Buy$103.00N/A
i
10/16/2017Keefe, Bruyette & WoodsReiterated RatingBuy$121.00N/A
i
10/10/2017FBR & CoUpgradeNeutral ➝ Buy$117.00 ➝ $100.00N/A
i
Rating by R. Binner at FBR & Co
10/5/2017Morgan StanleyBoost Price TargetEqual Weight$118.00 ➝ $123.00N/A
i
9/6/2017Royal Bank of CanadaReiterated RatingHold$117.00High
i
8/11/2017Keefe, Bruyette & WoodsReiterated RatingBuyLow
i
8/3/2017Wells Fargo & CompanyReiterated RatingHoldHigh
i
Rating by Sean Dargan at Wells Fargo & Company
6/27/2017Royal Bank of CanadaReiterated RatingHold$113.00High
i
6/6/2017Wells Fargo & CompanyReiterated RatingHoldLow
i
Rating by Sean Dargan at Wells Fargo & Company
5/23/2017Credit Suisse GroupLower Price TargetNeutral$121.00 ➝ $120.00Low
i
5/4/2017Wells Fargo & CompanyReiterated RatingHoldLow
i
4/27/2017Credit Suisse GroupReiterated RatingHold$121.00Low
i
4/19/2017Deutsche Bank AktiengesellschaftBoost Price TargetBuy$114.00 ➝ $117.00Medium
i
4/3/2017JPMorgan Chase & Co.Boost Price TargetOverweight$108.00 ➝ $113.00Low
i
3/21/2017Keefe, Bruyette & WoodsReiterated RatingBuy$117.00High
i
2/19/2017BarclaysReiterated RatingBuy$129.00N/A
i
2/10/2017Atlantic SecuritiesDowngradeOverweight ➝ NeutralN/A
i
1/26/2017CitigroupInitiated CoverageNeutral$103.00N/A
i
1/9/2017BarclaysReiterated RatingBuy$117.00N/A
i
12/19/2016UBS GroupReiterated RatingNeutral$89.00 ➝ $107.00N/A
i
12/14/2016Morgan StanleyDowngradeOverweight ➝ Equal Weight$109.00 ➝ $110.00N/A
i
12/7/2016Bank of AmericaUpgradeUnderperform ➝ BuyN/A
i
Rating by Seth Weiss at Bank of America Co.
11/29/2016FBR & CoReiterated RatingMarket Perform$86.00 ➝ $100.00N/A
i
Rating by R. Binner at FBR & Co
11/28/2016FBR & CoLower Price TargetMkt Perform$100.00 ➝ $86.00N/A
i
Rating by R. Binner at FBR & Co
11/18/2016Bank of AmericaDowngradeBuy ➝ Underperform$108.00N/A
i
Rating by Seth Weiss at Bank of America Co.
11/18/2016Bank of AmericaUpgradeUnderperform ➝ BuyN/A
i
Rating by Seth Weiss at Bank of America Co.
11/7/2016UBS GroupReiterated RatingNeutral$89.00N/A
i
10/18/2016FBR & CoDowngradeOutperform ➝ Market Perform$86.00N/A
i
Rating by R. Binner at FBR & Co
10/7/2016Credit Suisse GroupInitiated CoverageNeutral$89.00N/A
i
9/23/2016Wells Fargo & CompanyInitiated CoverageMarket PerformN/A
i
9/23/2016The Goldman Sachs GroupUpgradeNeutral ➝ Buy$80.00 ➝ $93.00N/A
i
7/12/2016UBS GroupReiterated RatingHoldN/A
i
7/7/2016Deutsche Bank AktiengesellschaftLower Price TargetBuy$90.00 ➝ $83.00N/A
i
Rating by Yaron Kinar at Deutsche Bank Aktiengesellschaft
7/7/2016CitigroupLower Price TargetBuy$83.00 ➝ $80.00N/A
i
7/6/2016Evercore ISIInitiated CoverageHold$78.00N/A
i
6/29/2016Bank of AmericaDowngradeNeutral ➝ UnderperformN/A
i
5/16/2016FBR & CoBoost Price TargetOutperform$80.00 ➝ $86.00N/A
i
Rating by Randy Binner at FBR & Co
4/1/2016Sandler O'NeillReiterated RatingBuyN/A
i
Rating by John Barnidge at Sandler O'Neill
3/18/2016BarclaysReiterated RatingOverweight$101.00 ➝ $78.00N/A
i
Rating by Jay Gelb at Barclays PLC
3/18/2016The Goldman Sachs GroupReiterated RatingNeutral$88.00 ➝ $80.00N/A
i
3/18/2016CitigroupReiterated RatingBuy$104.00 ➝ $102.00N/A
i
3/18/2016MacquarieReiterated RatingNeutral$85.00 ➝ $88.00N/A
i
3/18/2016Drexel HamiltonReiterated RatingBuyN/A
i
3/17/2016Keefe, Bruyette & WoodsUpgradeSector Perform ➝ Outperform$95.00 ➝ $101.00N/A
i
Rating by Ryan Krueger at Keefe, Bruyette & Woods
3/17/2016Royal Bank of CanadaReiterated RatingOutperform$106.00 ➝ $105.00N/A
i
Rating by Gordon Aitken at Royal Bank of Canada
3/17/2016Raymond JamesReiterated RatingStrong-Buy$101.00 ➝ $106.00N/A
i
3/14/2016Deutsche Bank AktiengesellschaftReiterated RatingBuyN/A
i
Rating by Yaron Kinar at Deutsche Bank Aktiengesellschaft
2/28/2016Sandler O'NeillReiterated RatingBuyN/A
i
Rating by John Barnidge at Sandler O'Neill
2/27/2016FBR & CoReiterated RatingBuyN/A
i
Rating by Randy Binner at FBR & Co
2/26/2016FBR & CoLower Price TargetOutperform$95.00 ➝ $80.00N/A
i
2/19/2016CitigroupLower Price Target$94.00 ➝ $83.00N/A
i
2/14/2016FBR & CoReiterated RatingOutperformN/A
i
2/12/2016Deutsche Bank AktiengesellschaftReiterated RatingBuy$96.00 ➝ $89.00N/A
i
Rating by Yaron Kinar at Deutsche Bank Aktiengesellschaft
2/11/2016Credit Suisse GroupLower Price TargetOutperform$97.00 ➝ $92.00N/A
i
2/11/2016Piper Jaffray CompaniesReiterated RatingOverweight$100.00 ➝ $89.00N/A
i
2/11/2016Royal Bank of CanadaReiterated RatingSector Perform$91.00 ➝ $80.00N/A
i
2/11/2016BarclaysReiterated RatingOverweight$101.00 ➝ $78.00N/A
i
2/5/2016JPMorgan Chase & Co.Boost Price TargetN/A
i
1/20/2016Bank of AmericaDowngradeBuy ➝ Neutral$85.00N/A
i
1/14/2016Deutsche Bank AktiengesellschaftLower Price Target$98.00 ➝ $96.00N/A
i
Rating by Yaron Kinar at Deutsche Bank Aktiengesellschaft
1/13/2016The Goldman Sachs GroupLower Price TargetNeutral$88.00 ➝ $80.00N/A
i
12/13/2015Piper Jaffray CompaniesReiterated RatingOverweight$107.00 ➝ $106.00N/A
i
12/11/2015Raymond JamesBoost Price TargetStrong-Buy$103.00 ➝ $105.00N/A
i
12/11/2015Deutsche Bank AktiengesellschaftBoost Price TargetBuy$95.00 ➝ $98.00N/A
i
Rating by Yaron Kinar at Deutsche Bank Aktiengesellschaft
(Data available from 12/1/2015 forward)
Prudential Financial logo
Prudential Financial, Inc., through its subsidiaries, provides insurance, investment management, and other financial products and services. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers asset management public and private fixed income, public equity and real estate, commercial mortgage origination and servicing, and mutual funds and other retail services to institutional, private, and sub-advisory clients, as well as to insurance company separate accounts, government sponsored entities, and the general account. It provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee plans and affinity groups. The company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. It also offers individual life insurance, retirement, and related products to the mass affluent and affluent markets in Japan, Korea, and other foreign countries, as well as middle income and mass affluent markets. In addition, the company provides third-party life, health, Medicare, and property and casualty products to retail shoppers through its digital and independent agent channels. It offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. The company was founded in 1875 and is headquartered in Newark, New Jersey.
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Today's Range

Now: $77.21
$76.95
$78.03

50 Day Range

MA: $69.94
$61.67
$79.85

52 Week Range

Now: $77.21
$38.62
$97.24

Volume

37,187 shs

Average Volume

2,979,732 shs

Market Capitalization

$30.58 billion

P/E Ratio

N/A

Dividend Yield

5.63%

Beta

1.69